Branding & Marketing

Round Table: Marketing the Business Brand of a Wine Route

Wine Routes, wine trails, wine roads. It seems to be that every wine producing country or region has one. Each producing beautiful informative web sites and brochures but how well are they doing when it comes to attracting wine tourists to their destinations? This round table will present 4 active wine routes (Vayots Dzor Wine Route, Armenia, Wine Roads of North Greece, DO Empordà Wine Route and the Penedès Wine Route) each one highlighting what works well and not so well. Modetator: Ariadna Ribas Merino, Wine & Food Tourism Brand Manager – Catalan Tourist Board.

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