Branding & Marketing

Standardisation of Tourism in Wineries

In wine tourism, wineries do not offer simply wine and tasting, they offer a touristic experience. Since hotels or restaurants have standardised criteria and rating, why don't wineries? Why is it important to standardise it across one wine route and how it is done in some regions – case studies of Villany, Hungary and Istria, Croatia.

12:00 pm - 12:45 pm
Sala Avenida
Join the IWINETC Network
Stay up to date on conference happenings