Djurdjica Jojic

Faculty of Tourism & Hotel Management, Vrnjacka banja, Serbia

Although I hold a master’s degree in corporate finance from a prestigious Italian Bocconi Business School, my passion is wine. I left the world of banking and corporate finance and joined my father in a village in Serbia in re-establishing our family tradition in wine business. Besides working in a winery, I enrolled in PhD studies with focus on wine tourism. I am strong supporter of focusing on local indigenous varieties and I truly believe they are the future of wine business and in particular of wine tourism.

Djurdjica will be delivering a talk within the IWINETC 2019 conference programme titled:

Standardisation of Tourism in Wineries

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