Branding & Marketing

The 5 Ps of New Zealand Wine Tourism Strategy

Following an understanding of the state of Tourism in New Zealand we explore how Wine Tourism fits within this overall strategy as run by the official wine body New Zealand Winegrowers. The background and implementation of the 5 Ps of New Zealand Wine Tourism are explored as well as the opportunity of sustainability.

02:30 pm - 03:15 pm
Auditorio Maria de Maeztu
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