Chris Yorke studied in Switzerland and UK and graduated in Business Administration, German and French 1st Class Honours at Aston University, UK.
Having worked in international marketing roles in Europe he moved to New Zealand 16 years ago. Two years later he joined New Zealand Winegrowers where he still is the Global Marketing Director.
New Zealand Winegrowers represents all 700 wineries and 850 grape growers in New Zealand and its key roles are advocacy, research, sustainability and marketing.
Chris is responsible for the global marketing of the New Zealand Wine brand. New Zealand exports Euro 950 mil of wine to over 80 countries and is the third largest imported wine country by value into the USA, the largest wine market in the world. Around 300 wineries have over 400 wine tourism experiences and wine tourism has become a new focus for New Zealand Winegrowers.
Chris will be delivering a talk within the IWINETC 2019 conference programme titled:
The 5 Ps of New Zealand Wine Tourism Strategy