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Vitoria-Gasteiz March 12-13 2019
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  • Chris Yorke

    December 8, 2018 •

    By winepleasures

    Chris Yorke studied in Switzerland and UK and graduated in Business Administration, German and French 1st Class Honours at Aston University, UK.

    Having worked in international marketing roles in Europe he moved to New Zealand 16 years ago. Two years later he joined New Zealand Winegrowers where he still is the Global Marketing Director.

    New Zealand Winegrowers represents all 700 wineries and 850 grape growers in New Zealand and its key roles are advocacy, research, sustainability and marketing.

    Chris is responsible for the global marketing of the New Zealand Wine brand. New Zealand exports Euro 950 mil of wine to over 80 countries and is the third largest imported wine country by value into the USA, the largest wine market in the world. Around 300 wineries have over 400 wine tourism experiences and wine tourism has become a new focus for New Zealand Winegrowers.

    Chris delivered a talk within the IWINETC 2019 conference programme titled:

    The 5 Ps of New Zealand Wine Tourism Strategy

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International Wine Tourism Conference (IWINETC)

Founded in Spain in 2009, the International Wine Tourism Conference has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.

Past Conferences

  • 2020 Friuli Venezia Giulia, Italy
  • 2019 Basque Country, Spain
  • 2018 Budapest, Hungary
  • 2017 Sicily, Italy
  • 2016 Barcelona, Spain
  • 2015 Champagne, France
  • 2014 Tbilisi, Georgia
  • 2013 Zagreb, Croatia
  • 2012 Perugia, Italy
  • 2011 Porto, Portugal: Speakers
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Email: info@winepleasures.com

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Vino y Sol, 1 · 08779
La Llacuna, Barcelona-Spain

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Contact Info

Tel: +34.93.897.70.48
Email: info@winepleasures.com
Wine Events Worldwide.
Vino y Sol, 1 · 08779
La Llacuna, Barcelona-Spain

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