Branding & Marketing

Wine Tourism Future. Between Sustainibility & Attention to the Local Community

The sector is taking wine tourism outside the winery, to the territory, the landscape, the heritage, the cities. New experiences are emerging, in line with the lifestyle trends – e.g., sustainability, well-being, authenticate – and strongly connected with the place, the culture, the local community. This session will focus on these key trends and specifically show how all the actors in the wine tourism value chain can take advantage from them.

10:15 am - 11:00 am
Forum I & II
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