Discover the 8 Great Wine Capitals of the World at IWINETC

Great Wine Capitals Exhibitor at IWINETC 2016The Great Wine Capitals is a network of eight major global cities in both the northern and southern hemispheres, which share a key economic and cultural asset: their internationally renowned wine regions.

ELCIEGO RISCAL A56V8043It is the only such Network to encompass the so-called ‘Old’ and ‘New’ worlds of wine, and it aims to encourage travel, education and business exchanges between the prestigious wine regions of Bilbao | Rioja, Bordeaux, Cape Town | Cape Winelands, Mainz | Rheinhessen, Mendoza, Porto, San Francisco | Napa Valley and Valparaìso | Casablanca Valley.

Being founded in 1999, the Network has developed and introduced several projects, initiatives and programs with the objective of achieving excellence in tourism, business services and education within the global alliance of its renowned wine regions.

GWCThe Travel Network of Great Wine Capitals is made up of the most experienced Destination Management Companies from the top wine regions around the world. The Travel Network assists wine tourists in booking the most exclusive wine tours in Bilbao Rioja, Bordeaux, Porto, Mainz, Cape Town, Mendoza, and Napa Valley.

Discover the Great Wine Capitals of the World and their Destination Management Companies at the International Wine Toruism Conference (IWINETC) 2016 in both the Exhibition area and at the Wine Tourism Workshop.

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IWINETC 50 Great Cava Winery Visit to Codorníu

Codorníu

Codorníu, known as the Cathedral of Cava, was born in the middle of the 16th century. Jaume Codorníu, an owner of vineyards and agricultural equipment, began wine production and set the ball rolling for this prestigious winery. In 1656, Anna Codorníu, the heir of Can Codorníu, married a wine-grower named Miquel Raventós. From that day forward, the Raventós family has owned the winery, and they have chosen to keep Anna’s surname as one of their brand names.

The next milestone on the long timeline for this distinguished winery was in 1872. This was the year that Josep Raventós Fatjó succeeded, after years of experimentation and learning, in making the winery’s very first bottle of Cava. When Josep died in 1885, Codorníu was entrusted to his son, Manuel Raventós. Manuel then changed the direction of Codorníu, deciding that the winery would from now on devote itself entirely to Cava production. Manuel travelled to France to learn as much as he could about wine production, and brought the knowledge he had gained back with him to implement and further augment the quality of the excellent wines being produced by Codorníu.

It was at this time that phylloxera, an aphid that lives on and eats the roots of grape plants, had infested and absolutely ravaged the vineyards of the Penedès region of Spain. In 1885, all of the vines were dug up and replaced with rootstock from America which was immune to the infestation. Manuel then decided to build an enormous winery in the region of Sant Sadurní d’Anoia. That was the year that construction began on what would later be known as the Cathedral of Cava.

Codorníu National Heritage site
Codorníu National Heritage site

The architect entrusted with the construction and design of this new winery was Josep Puig i Cadafalch, a renowned Catalan Modernist who built many significant buildings in Barcelona, including a collaboration with Antoni Gaudí on the Café Torino. Work on the winery extended over 20 years, and the result was a remarkable work of art. The design featured numerous cathedral-like naves. The Cellar Gran, an enormous cellar with an area of 2,000 m², which acted as the old fermentation room, is surmounted by a beautiful Catalan dome and divided into three vault like naves. Today the Cellar Gran is a space used for exciting artistic and social events such as the commencement of the harvest.

Josep Puig i Cadafalch also built the Raventós family residence, known as Casa Pairal. The mansion, in markedly modernist Mediterranean style, sits amongst lush gardens and tranquil ponds. Underneath this fantastic abode are five underground levels where Cava is aged. These cellars are labyrinthine and beautiful. The tasting room’s high ceilings and the light pouring in through the enormous windows are sure to delight wine tourists. Tiled floors, exposed brick, leather seating and unique chandeliers hanging from the ceiling are just a few of the special features in this room, which is so reminiscent of a majestic cathedral.

In 1897 Her Majesty Queen Maria Cristina appointed Codorníu the “Purveyor to the Spanish Royal Family”, and from that year onwards Codorníu has created a special Reserva for the palace. In 1976 King Juan Carlos I signed a decree granting the winery the status of National Monument of Historic and Artistic Interest.

50 Great Cavas 2016 Codorníu Reina Mª Cristina Blanc de NoirsCcdorníu have 3 Cavas amongst the 50 Great Cavas 2016 each one with a gold medal and they are as follows:

  • Finca La Nansa Gran Codorniu Gran Reserva (97 pts)
  • Jaume Codorniu Gran Reserva (95 pts)
  • Reina Mª Cristina Blanc de Noirs (98 pts)

Registered conference delegates will have the opportunity to visit Codorníu as part of the IWINETC Conference programme starting on 4th April at 14.15. Later at 20.00 there will be a Welcome Reception from the host and Premum Sponsors followed by a tapas evening with Cavas from Codorníu (DO Cava)  and wines from Raimat (DO Costers del Segre) and Scala Dei (DOQ Priorat).

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Know it All?

Kow it all IWINETC 2016IWINETC 2016 cuts to the chase to deliver an informative and useful mix of conference talks, panel discussions, plenary sessions and workshops covering the needs of all people involved in the wine and culinary tourism industry.

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal wine tastings

The conference preview programme is available to view here>>

To view the IWINETC speaker profiles 2016 here>>

Don’t know it all? Then make haste and register here while places are still available.

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Sarah Jane Evans MW Set to Make IWINETC 2016 Sparkle

Sarah Jane Evans Master of Wine & speaker at IWINETC 2016.Sarah Jane Evans is an award-winning wine Cava and food writer.  She is a Master of Wine, one of 338 in the world, and is currently Chairman of the Institute of Masters of Wine. She is much in demand as a speaker at wine tastings and conferences worldwide and we are delighted to announce Sarah Jane will one of the keynote speakers at IWINETC 2016.

She has long had a special interest and affection for Spain, its people, its history, its culture, its wines and gastronomy. She has written two books on Spain, one on gastronomy, the other a critically acclaimed history of Seville. She was made a member of the Gran Orden de Caballeros de Vino for her services to Spanish wine. In 2015 she received an Outstanding Contribution award by Wine of Rioja, and in 2013 was voted ‘Communicator of the Year’ at the Spanish Wine Awards.

Sarah Jane is co-Chair for Spain and for Sherry at the Decanter World Wine Awards, the world’s largest wine awards. She also judges regularly at Bacchus, as well as internationally, and is a qualified Sherry Educator.

Cava producers regions of Spain IWINETCSarah Jane will be delivering a plenary talk titled A sparkling guide to Cava and during this talk she will take conference delegates on a journey through Spain, discovering Cavas from La Rioja, Extremadura, Valencia, and Catalunya. On the way conference delegates will learn some of the key stories in Cava’s history and find out what makes this traditional method sparkling wine so distinctive.

Premium Cava at IWINETCImmediately after the talk, Sarah Jane will lead the Grand Cava Tasting. Cava gets its bubbles by the traditional, or Champagne, method.  What makes it special are the grape varieties, the soil, and the sunshine, and the time spent maturing in the cellar. Cava is ready to compete with the very best in the world.  Discover the true flavours of today’s Cavas and select your favourites at the Grand Cava Tasting.

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SEO That! Judith Lewis Keynote Speaker at IWINETC 2016

Judith Lewis speaker at IWINETC 2016Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate) and we are pleased to announce that Judith will one of the keynote speakers at IWINETC 2016 and will deliver two highly relevant and extremely important talks for the today and future of the wine and culinary tourism industry.

Día de Enoturismo IWINETCSEO Masterclass for the Wine Tourism Industry

Search Engine Optimisation (SEO) is often seen as a dark art or difficult to learn. This masterclass, delivered in two parts, will help train professionals working in the wine and culinary tourism industry to be able to do it for themselves, including providing all the spreadsheets and free tools needed.

On day 1 of the conference we will cover how Google works (it’s easier than you think), as well as how SEO works, technical SEO (very basic WordPress need-to-know elements – nothing actually “techy”) and on-page SEO which will cover what changes you need to make to a webpage to make it SEO optimised.

On day 2 of the conference, we will learn how to do keyword research and how that works, how to choose which keywords to optimise a page for, how to manage all these changes, a little bit on building links safely for your business plus the latest guidance from Google.

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SEO vs PR vs Bloggers – Fight!

With Google suggesting 35% – 40% of the value assigned to a website (which is used to rank sites) is based on links, these are increasingly the focus of wine tourism businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service (an SEO specialism) but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from wine and travel bloggers but how to judge who is right for your business? How do you reach the quality wine and travel influencers most effectively? Where are these secret blogger groups? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you. The session will cover in general the EU guidelines on this type of work as well as delivering practical, real examples of outreach work and responses, as well as insight on what happens in blogger groups. You will leave this session with clear, practical information on how to execute an outreach campaign and how to measure the value of a blogger.

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Inspiration! Innovation! Knowledge! IWINETC Announces Exciting Line Up of Wine Tourism Talks

IWINETC, the global event for the wine and culinary tourism industry, has published their provisional Conference programme and they have a number of speakers confirmed who are set to educate and inspire all attendees.

All IWINETC attendees are invited to attend the opening plenary session delivered by key figures in the Agencia Catalana de Turismo and the Diputación de Barcelona at 09.30 to  kick off IWINETC 2016 with a lively and visual session on Catalunya as a grape escape destination.

Sarah Jane Evans Master of Wine & speaker at IWINETC 2016.The day will finish up with award-winning wine and food writer, Sarah Jane Evans   Master of Wine, (one of 338 in the world and currently Chairman of the Institute of Masters of Wine) delivering a talk on Cava Tourism as a way of boosting both enoturismo and Cava and wine sales in Spain and Sarah Jane will follow on and lead the Grand Cava Tasting which will demonstrate through the palate just how great Cava is.

Allison Markin, based in the heart of British Columbia wine country, will deliver a session that looks at the steps to create a tourism-centric business plan, including: identifying the idea and opportunity, researching trends, finding the right data from destination marketing organizations, identifying partners/funding, and building a marketing plan.

Returning speaker from IWINETC 2015 La Champagne, Hilarie Larson CSW,FWS  will look at creative ways for wine territories and specific businesses within to keep up-to-date with ever-changing customer tastes and desires.

Other pithy research based talks include one from home-grown Damià Serrano, Barcelona University, based on his recent PhD Thesis about Wine Tourism in Catalonia and one from Vasco Santos, Portugal looking at an empirical & conceptual model of consumer behaviour in wine tourism based on primary research in Porto.

Numerous sessions on Branding and Marketing have been included in the IWINETC talk programme as these are key for gaining business ideas for all wine tourism professionals. Talks include:

  • How to appeal and market to wine and tourism students
  • How to create ways to attract, engage and retain that most valuable asset – the customer.
  • How to create new wine tourism proposals, encouraging cooperation within and across territories
  • Ho to use branding, marketing and customer service to transform any winery or tasting room into a leader in the wine tourism market.
  • How to differentiate yourself from everyone else in a crowded industry, become THE destination of choice, and create marketing messages that are effective 100% of the time.
  • How to plan for and create content as part of a winning retail strategy.

IWINETC Conference talk programmeTour operators and travel agents working in tourism have dedicated sessions under the Grape Escape Destinations category and will discover destinations such as Greece, Hungary, Romania and many other destinations on show in the exhibition area and present at the wine tourism workshop.

IWINETC Catalunya 3A wine tourism conference would not be complete with out wine tastings and a winery visit programme pre and post conference.

Conference delegates will get the chance to taste wines from not only regions of Catalunya but also from Champagne, Greece, Hungary, India and Romania. There’s even a chance to gain insights and knowledge into the world of beer tourism thanks to a talk and tasting led by Robin Barden of Edge Brewing.

As part of the winery visit Programme there will  be a number of exciting visits to wineries in the Cava, Conca de Barberà, Penedès and Tarragona wine regions ranging from visits to Wine Cathedrals to family run producers making wines from specific and special terroirs.

Anthony Swift, Director of IWINETC commented, “in this exciting 8th edition of IWINETC conference delegates will find many dynamic sessions on a wide range of topics around wine tourism and the latest industry trends. Some of the highlights are case-study presentations from people simply working in wine tourism  as well as sessions on branding & marketing, professional development, social media and big IWINETC Wine Tourism Workshopdata, to name just a few.”

IWINETC 2016 will take place from 5th to 6th April, with a Wine tourism Workshop on the 7th. The one day Wine Tourism Workshop will take place the day after the Conference on 7th April.  Registration is now open and all wine and culinary tourism industry professionals are invited to register.

View the Provisional Conference Programme here>>

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Sneak Peek! Talks & Speakers IWINETC 2016

The IWINETC International Wine Tourism Conference, Exhibition & Workshop each spring is one of the main events in the Wine & Culinary Tourism calendar.

Attended by around 300 wine tourism professionals from more than 45 countries, it involves a 2-day programme of around 30 talks, workshops and symposiums as well as a vibrant social programme pre and post conference. This offers delegates a unique opportunity to attend relevant talks for their business and professional development, and exchange ideas with fellow professionals from all sectors of the wine and the wine tourism world.  If you have never attended one before take a look at some of the articles and highlights from France La Champagne 2015.

IWINETC wine tourism conferenceIn addition, a resources exhibition involving around 30 wine and/or tourism related exhibitors makes IWINETC a one-stop shop to discover (and taste) grape escape destinations both in the host country and from around the world.

A provisional conference programme will be available 4 January 2016 and talks will be classified under the following topics:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal wine tastings

Here is a sneak peek of some of the talks to expect in the conference programme:

  • Wine Tourist Behaviour With Specific Reference To Porto, Portugal (Research) Vasco Santos, Fernando Pessoa University, Porto (Portugal)
  • From Wine Student to Your Wine Ambassador (Branding & Marketing) Courtney Quinn
  • Why Smart Marketers Use Social Media To Maximise Revenue (Branding & Marketing) Julie Mahoney, Head of Content Marketing at Ogilvy Worldwide & Founder of Damncheeky Wines
  • Keeping up with ‘The Wine Tourist’  (Branding & Marketing) (Branding & Marketing) Hilarie Larson CSW,FWS
  • Key Factors Of Wine Tourism In Catalonia (Branding & Marketing) Damià Serrano, Barcelona University
  • Wine: From Industry To Tourism (In Castilla Y León) (Branding & Marketing) Chelo Miñana
  • Vívid: The Wine Tourism Festival To Showcase A Region (Branding & Marketing) Jaume Marín Costa Brava Tourist Board
  • Entrepre -Tourism: Building a Business in Wine Tourism (Research) Allison Markin
  • Golden Rules for Successful Winery Visits (Professional Development) Jochen Erler, Circle of Wine Writers. Panel Discussion
  • RECEVIN. La situación hasta la fecha (Branding & Marketing) Carme Ribas, RECEVIN
  • Grand Cava Tasting (Networking) Sarah Jane Evans MW & Chairman The Institute of Masters of Wine
  • Wine Tourism in Bulgaria: Where history meets the future (Grape Escape Destinations) Zina Sorensen

and many many more. With 3 talks running simultaneously to choose from  there is bound to be something of interest for the delegate to attend. Plus, the exhibition area continues to grow in popularity with more and more wine tourism territories and wineries using the IWINETC as an opportunity to show and taste. Add on top the various opportunities to taste wines from diverse countries such as Canada, Hungary, India and of course, Spain. If you are working in wine tourism or thinking about doing so then attending IWINETC 2016 in one of the many ways to participate is quite frankly a “no brainer”

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Workshop de Co-creación e Innovación en IWINETC

¿Eres una empresa vinculada al Enoturismo?¿ Una bodega, un Museo, un  Ayuntamiento, tienda, oficina de turismo, restauración, hotel…? ¿Te gustaría innovar y mejorar  tus servicios? ¿Creación de nuevos productos, mejora  de la comunicación, aumentar la sostenibilidad, valorizar tu patrimonio cultural…?

patrimoni OFICIALDesde la Universidad  Autónoma de Barcelona, en colaboración con otras universidades, estamos organizando un workshop de co-creación e innovación en el sector del Enotursimo dentro del Congreso  Internacional de Enoturismo 2016 (IWINETC 2016) que se celebrará los días 5 y 6 de Abril.

El objetivo de este workshop es poner  en contacto entidades públicas y privadas, que quieran presentar un reto de mejora para su empresa u organización, con los grupos de investigación de las universidades para trabajar conjuntamente y buscar soluciones. La pretensión es desarrollar proyectos de innovación en el ámbito enoturístico, aprovechando el conocimiento y las capacidades de investigación  y transferencia de las universidades para que reviertan en el sector público y privado en Cataluña.

El funcionamiento es muy simple:

  1. Rellenad el formulario que encontraréis aquí con vuestra información y una breve descripción del reto que queréis presentar
  2. Recibiréis las propuestas de innovación, des de los grupos de investigación que mejor se ajusten a vuestro reto.
  3. Vosotros mismos validaréis las propuestas que más os interesen.
  4. El día del workshop ( 6 de abril en el programa de ponencias IWINETC 2016) os encontraréis, personalmente, con los grupos de investigación seleccionados y tendréis una primera oportunidad de contacto para empezar, si se tercia, una colaboración con la universidad. Para asistir al Workshop y las demás ponencias debería inscribirse en el Congreso Internacional de Enoturismo>>

Más información:

Mònica Molina
TUDISTAR, Tourism Research Group
Monica.Molina@uab.cat

Expect Stunning Winery Visits at IWINETC 2016

Conference delegates making the journey to Catalunya for the 8th annual edition of the International Wine Toruism Conference, Exhibition & Workshop (IWINETC) for a two day programme of around 30 talks to include a balanced representation of the following areas:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal wine tastings

will have the opportunity to visit stunning wineries in 12 designations of Origen in Catalunya.

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Register as conference delegate here>>

 

Expect Breathtaking Views at #IWINETC 2016 in Catalunya

Wines from Catalunya include sparkling Cava, dry white wines and powerful reds, known as “black” wine or vi negre in Catalan language (which is not a dialect of Spanish as many are led to believe). The grapes of the region include the Cava and white wine grapes of Macabeo, Parellada and Xarel.lo and the red wine grapes of Garnacha, Monestrell and Tempranillo.

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IWINETC CatalunyaThe Catalan wine region includes 10 Denominació d’Origen or Denominación de Origen (DO) and 1 Denominació d’Origen Qualificada (DOQ) region – the Priorat. The Catalunya DO is a generic appelation that covers the entire region for wines that do not fall under any other DO designation.IWINETC Catalunya 3
The 12 wine regions of Catalunya are as follows: Alella, Catalunya, Cava, Conca de Barberà, Costers del Segre, Empordà, Montsant,
Pla de Bages, Penedès, Priorat, Tarragona & Terra Alta.IWINETC 2016

The International Wine Tourism Conference, Exhibition & Workshop (IWINETC) will take place the province of Barcelona, Catalunya, Spain 5- 6 April 2016. www.iwinetc.com and will provide the opportunity to see and taste all of the above wine regions of Catalunya.winepleasures_iwinetc_banner