Discover Italy with Vineyard Adventures

Robbin Gheesling founded Vineyard Adventures in 2007, a wine & culinary tour company focusing on some of the best boutique wineries and food producers in Italy.  Robbin has mastered the art of Campania, Piedmont and Tuscany and shares her knowledge to Italian wine lovers all over the globe in her 5 star tours through the beautiful countrysides of Italy.  Vineyard Adventures caters to all tourists alike, from the overplanner and the last minute traveler!  As an active member of the International Association of Culinary Professionals and the Society of Wine Educators, and having received the Christine Ansbacher Wine Educator Award winner from Les Dames d’Escoffier, Robbin is an unquestionably well versed educator in the wine industry!

As one of the speakers at the 2012 International Wine Tourism Conference, we had the opportunity to speak with Gheesling about wine tourism and wine education in Italy.  Below are Gheesling’s responses to our questions:

1.  What inspired you to start your own tour company in Italy? 

For me, it is the basic attitude towards food & wine. Although supermarket shopping is becoming more commonplace, no matter what is on the table it is still to be shared amongst family and friends. I think this attitude of sharing creates the foundation of an excellent culinary tourism experience.

2.  In the 2012 Conference you will be talking about education for those in the wine tourism business, how much should the tourist expect their guide to know when visiting wineries? 

Part of my discussion will be that “wine tourism” is so new that the average tourist doesn’t know what to expect. However, the onus of managing expectations lies with both parties. For the most part, wineries do not have open tourist hours. When a visitor calls to make an appointment, it is the responsibility of the winery to have a conversation with the visitor to see what they are expecting. It is also the responsibility of the visitor to know in advance what kind of visit they would like to have in order to seek out the right type of winery.

3.  With so many different types of wine and food certifications available, what is the most important thing for an industry professional to consider to maximize their time and money? 

A professional seeking a certification should really be forward thinking about their career, not just what the next job offer wants from them. For example, if the dream job is to be a sommelier in a high-end restaurant, contact wine directors of these establishments and ask about their career paths and what they suggest. For me, I was overwhelmed by the idea of self-study. I would stand in the wine aisle of the bookstore not know which end of the elephant to bite off first. I knew I was going to be working for myself so I didn’t have a boss requiring a particular kind of certification. I chose to take a course to help guide me through the process. I will discuss why I chose the program I did during my talk.

4.  What are you most interested in learning about in this years conference?

I am most interested in having discussions with other people who are forging new paths in culinary tourism. Quite a few principles of general tourism can be applied to wine touring but I still think that this niche market has the ability and opportunity to do things differently.

5.  What is your favorite Italian wine to drink at the dinner table?

Whatever is in the glass in front of me!

Join theInternational Wine Tourism Conference and network with Robbin and 200 – 300 more attendees. Robbin will be delivering a talk at the Wine Tourism Conference titled: Is formal wine education important for tasting room or tour guide staff?

Who’s looking forward to wining & dining in Italy at IWINETC 2012?

Thanks to expert writers like Julie Pegg, some of the best travel websites are able to offer top class articles that help fellow foodies celebrate authentic food and travel all over the world!  A contributing editor and senior writer for EATMagazine.ca and wine writer for RealFoodTraveler.com, Julie is no stranger to culinary tourism!  She spent fourteen years consulting with the British Columbia Liquor Board, and has been writing about food and wine for the last 15 years, with considerable experience in food and wine judging, pairing wine with food, and cool climate viticulture.

RealFoodTraveler.com focuses on delivering authentic material to the nomads of the world that are looking to either maximize their own travel experiences or learn world culture vicariously through the wisdom of others.  The site is rich with entertaining and insightful stories, shared by professional writers and fellow travelers, that reveal what it is about each region that makes it truly unique! EATMagazine.ca caters to the visitors and residents looking to take advantage of all that British Columbia has to offer, from award winning chef’s and exciting local recipe’s to interesting events and tourist hot spots!

As one of the speakers at the 2012 International Wine Tourism Conference, we had the opportunity to speak with Pegg about wine tourism in the Pacific Northwest and across the globe.  Below are Pegg’s responses to our questions:

1.   You can reportedly be seen driving your Westfalia camper through small rural locations in the Pacific Northwest, what inspires you to travel? 

Finding food and wine gems or haunts while driving back roads has been one of my greatest pleasures for over 30 years.  I never tire of finding a rural butcher, baker,  farmer, cheesemaker, brewer or winemaker–or funky diner or tucked-away bistro. The Pacific Northwest is still a culinary and wine frontier relative to Europe or even California. Artisans are popping up quicker than you can pop a cork so every road trip is a new adventure. Our northwest bounty is amazing..and much of it is accessible year round.  The van is my little home on wheels–bed, fridge, stove–what more could you want?  Ok–a loo would be nice.

2.  You have been writing about food and wine for fifteen years, what is your favorite topic to share with your readers? 

Food and wine lore, and food and wine pairing are close to my heart. Many of even the most ardent food and wine lovers come up short on their knowledge of wine and food customs, and the history behind so many of the world’s wine regions. Much of our contemporary gastronomy and many popular wines have deep and rustic roots and it’s important to know where and whence food and wine hails, not just locale but origin too. 

3.  At this years conference you will be talking about food and wine in the Pacific Northwest, what is it about this region that makes it unique? 

A bit of this is covered in question #1 with regards to the PNW as a fledgling wine and food region (historically speaking) but the genius, passion and craft that has propelled the Pacific Northwest into a major food and wine destination is mind-boggling. And where else might you ski or snowboard, swim, play golf or tennis then tuck into local wine and cuisine hours or, sometimes, just minutes later? And the bonus?–with a smashing background of mountain, water or desert.

Another unique element is our penchant for fusing Asian-inspired dishes made with local ingredients and partnered with the regions’ white wines, which for me, are among the area’s better offerings. Riesling, Pinots Blanc and Gris, Gewurz, and Viognier underscore lush, aromatic yet crisp wines—perfect partners for soy, ginger, miso, lemon grass, curry and a plethora of other Asian flavours.

4.  What part of the upcoming 2012 Wine Tourism Event in Italy are you looking forward to the most? 

Meeting new people, of course, and learning about their roles in the wine and wine tourism world.  Also I’ve never been south of Tuscany so really keen to see and experience a new wine “geography”.  I very much look to Jane’s wine tasting event. I love culinary travel writing so enjoying local food and wine is a forgone conclusion… 

5.  What food would you pair with Italy’s luscious Amarone? 

The easy answer is a simple wedge of Parmegiano Reggiano, napped with an eye-dropper nap of good balsamico, or risotto milanese perhaps with wild mushrooms or a drizzle of truffle oil.

Meat-wise I’d go for wild meat and game birds–or a nice rabbit ragu. Failing that a nice joint of beef or pork.

Join the 2012 International Wine Tourism Conference and network with Julie and 200 – 300 more attendees. Julie will be delivering a talk at the Wine Tourism Conference on January 30 at 11:00, titled: Welcome to Wining and Dining in the Pacific Northwest

Bill Eyer: On the Hunt for Great Wines at Reasonable Prices. Next stop IWINETC 2012

Bill Eyer of Cuvee Corner Wine Blog is on a one-man mission to scour the globe for delicious wines at reasonable prices. As a former beer drinker turned certified Sommelier, world wine traveler and self-proclaimed ‘cork dork,’ he offers unique viewpoints on the wines, regions and events he comes across.

In anticipation of the International Wine Tourism Conference in Italy, we asked him about how his love affair with wine began, where else he hopes to travel and what excites him about wine the most. 

1. The 2012 Wine Conference takes place in Perugia, Italy, how do you view Umbria as a wine destination?

Well the way I view it is far different than the average vino-sapien who buys wine and drinks it that same day. But speaking only for myself; as a wine enthusiast and as one who wields a bit of influence over others wine drinkers, I view the area as potentially re-emerging region worthy of great attention, poised with amazing potential. Umbria is sandwiched between Tuscany in the north and the Marches in the south and is home to some of Italy’s most famous wines; like those from the Orvieto DOC. Umbria is also well known in wine-geek circles for producing some fantastically impressive vino from the two of my favorite DOCG’s; one being Montefalco Sangrantino and Torgiano Rosso Reserva.

But as a wine destination, for tourism wine is not the only protagonist for the well-heeled traveler to experience. There’s is a rich History to explore as well. This area of Italy is over-flowing with many traditions that can become inseparable voyage companions of the whole region: places like Montefalco Castle are often an excellent attraction. But, like a lot of Tuscany there does seem to be a bit of disconnect for “newbies” who want to have these experiences, without the help of sometime expensive guides and or restrictive travel packages that move far too fast and really don’t give the traveler to experience Umbria with more depth. What,  I’m saying is there needs to be more emphasis placed on producing wine travel roads, clearly marked out to the audience you want to attract now and into the future. [More on this subject in-depth when I present during the conference]

2. Your blog mentions that your dream is to travel through all of the world’s main wine regions; what are you most looking forward to in Italy and where do you hope to go next?

Ha, yes that is my goal and one I am currently on the trail of accomplishing. As far as Italy is concerned, oh-boy I still have much to see. One I’m really looking forward to visiting Umbria; exploring the Montefalco in-depth and the ten other DOC’s found within the boundaries of Umbria. I’ve never been to the north to visit Collio region [Veneto]; an area vastly under-served by the traditional print media. I would also love to visit and relate back to my readers about Piemonte in north-west Italy’s known to many as the foot of the mountains. This area is very special to me; as it contains some of the most age worthy wines in the world. It also just happens to be some of my all-time favorite wines to collect, age and savor. I would love to spend a great deal of time there, exploring and getting to know the folks behind the label see the land and absorb some the culture. As you can see from reading my blog, I really love Italy, the people and the rich traditions. I’m always so happy to return, when I have the opportunity.

3. Your website also says that your mission is to find ‘great juice for reasonable prices’; what regions, varietals or wines have you found that offer the most bang for your buck?

I would say that by far Chianti Classico, Aglianico IGT’s and Super Tuscan style wines are really giving wine drinkers here in the states, some real bargains, while providing outstanding authentic quality. I am so glad that I’ve not really seen the over-produced synthetic chemistry set wines that I often see from some U.S. producers.

4. How did you first get into wine and what about it excites you the most? 

I was mostly a beer drinker back in day before I discovered that wine be the one thing that really ignited my passion. My wife [Mrs. Cuvee] took me on a trip the Napa Valley; I was exposed to many of the better winemakers in the valley and soon found out that there’s no other libation that inspires quite like wine. Wine grapes specifically are one of most evolutionary advanced plants on the face of the earth and with each sip you take a step back in time. It really gets people in touch with the things that really matter; it hastens understanding and begs for the explorer in each of us to pursue our passions.

5. Which Italian wines do you hope to see in the Jane Hunt MW Grand Wine Tasting Wines of Italy?

I look forward to seeing the wines from Corte dei Papi; I ran into these wines at a portfolio tasting LA and wow very impressive. I look forward to seeing the more of the wines from Montefalco Sagrantino, specifically from Tabarrinia. Bring on the Barbaresco’s, especially from producers like Produttori del Barbaresco and Dolcetto’s from Pecchenino. Love to run into some of other friends from Brunello di Montalcino; it has been a while since I was there last.

To meet Bill and learn more about where to find the best wines for their money, join the 300 other attendees at the International Wine Tourism Conference in Italy in January. If you are a wine producer bring along some wines for Bill to taste!

L’Enoturismo è un business redditizio ed economicamente stabile

A giugno 2011 il Great Wines Capital Global Network ha diretto un progetto di ricerca di mercato intitolato Stabilità finanziaria e redditività dell’industria dell’enoturismo GWC. Hanno rivolto a circa 500 cantine nel mondo alcune interessanti domande come:

Quanto spende in cantina un enoturista? In Italia (Firenze) 200 USD, in Napa 188 USD

Quali sono i vantaggi più importanti per voi come territorio? 69% Branding, 62% Fatturato, 36% Occupazione.

Gli strumenti di promozione più efficaci sono gli uffici per il turismo, i Tour Operator e gli agenti di viaggio. Soltanto nel nuovo mondo si fa un grande utilizzo dei canali di social media. L’Europa investe ancora in materiale stampato che è invece in declino.

Tutti gli intervistati considerano l’enoturismo come economicamente redditizio ad eccezione per quelli di Firenze e Mendoza. Dall’altra parte il 100% delle cantine di Napa considerano l’enoturismo economicamente redditizio. Conclusione del sondaggio: I proventi dall’enoturismo rappresentano il 20% del reddito complessivo ma questa cifra non tiene conto delle vendite dei vini dopo le visite. L’enoturismo è uno strumento di marketing che dovrebbe essere integrato al 100% in un piano di marketing in quanto il suo impatto è importante per l’immagine di tutto il mondo. 

L’International Wine Tourism Conference & Workshop (IWINETC) 2012 si terrà nella città di Perugia (Umbria, Italia) dal 30 gennaio al 2 febbraio 2012. L’evento del prossimo anno vedrà di nuovo un programma di 3 giorni di convegno  con oltre 40 relazioni, un giorno di workshop per agenti e tour pre e post conferenza  nelle cantine della Campania, delle Marche, della Toscana e dell’Umbria. 

Programma del IWINETC

La Conferenza Internazionale sul Turismo del Vino è stata ed è tuttora il primo evento globale dedicato al settore del vino e dei viaggi, offrendo ai professionisti di tutto il mondo del vino, della gastronomia e dei viaggi un posto dove incontrare faccia a faccia e a viso a perto le opportunità di oggi sul vino e sui viaggi. E’ inoltre l’unico evento che ha una piattaforma dove vendere e comprare i servizi e i prodotti del turismo eno-gastronomico: Il Workshop del Turismo del Vino.

Organizzato da Wine Pleasures, l’evento di quest’anno consiste di cinque sessioni plenarie sulla questione del turismo del vino, come oltre 40 relazioni per introdurre e nutrire discussioni pratiche su un ampia scala di aspetti concernenti il turismo eno-gastronomico. Gli esperti di Social Media organizzeranno anche pratici workshops, che mireranno a connettere in maniera ottimale l’industria dell’enoturismo ai social media networks. 

Il convegno di tre giorni è strutturato in modo da incoraggiare l’acquisizione di competenze ed informazioni, lo scambio tra esperienza e competenza, e per favorire le opportunità di networking. Ogni giorno comprende un programma “Dopo Convegno” che consiste in degustazioni di vini e la sera, i partecipanti avranno l’occasione di cenare e bere del buon vino in varie location dell’Umbria. Lunedì 30 gennaio Jane Hunt Master di Vino e, che a volte risiede in Umbria, condurrà la Grande degustazione dei  vini d’Italia.

I partecipanti possono inoltre prendere parte a dei tour pre e post convegno che vedono in programma visite alle cantine di Orvieto, Montefalco e Torgiano alla scoperta del ricco patrimonio enologico dell’Umbria.

Il Workshop di un giorno consentirà che tour operators internazionali e agenti di viaggio incontrino privatamente i fornitori di prodotti enoturistici di tutto il mondo. Gli agenti partecipanti potranno completare il loro soggiorno con uno dei 3 viaggi di familiarizzazione da scegliere tra: Marche, Toscana o Umbria. Gli agenti ad oggi confermati arrivano da diversi posti degli Stati Uniti, California, NewYork e Florida sono ben rappresentati  Norvegia, Sezia, Germania, Inghilterra, e arrivano anche da Singapore, Filippine e Australia.

Dal 28 gennaio al 5 febbraio metteremo a disposizione dei Blogger e Media un pacchetto di 8 giorni di viaggio che comprenderà visite a cantine in Umbria e Campania.Tra i bloggers attentamente selezionati ci sarà la famosa rete televisiva di Hollywood  Celebrity Wine Review TV e molti bloggers chiave influenti nel settore dell’enoturismo 

Note per i Media

Sull’International Wine Tourism Conference and Workshop 

Fondata nel 2009 e tenuta annualmente, La Conferenza Internazionale sul Turismo del Vino è organizzata da Wine Pleasures, una società che offre servizi all’industria del vino e dei viaggi. L’annuale IWINETC riunisce professionisti del vino e dei viaggi di tutto il mondo per discutere, riflettere e sviluppare idee. Il programma del convegno offre molte opportunità per contatti professionali e sviluppi…  

La conferenza dell’anno corrente in Porto (Portogallo) ha attirato qualcosa come 250 partecipanti da più di 40 paesi.  Tour operator, agenti di viaggio, cantine, ristoranti, alberghi, Consigli e uffici del turismo, amministrazioni pubbliche, agenzie di in-coming, musei, giornalisti, blogger e fornitori di servizi complementari, erano tutti ben rappresentati durante l’evento.

Le quote per le iscrizioni anticipate per IWINETC 2012  sono di Euro 250. Dettagli ulteriori su tutto ciò che succederà IWINETC 2012  

Sponsors 

Lo sponsor principale del IWINETC 2012 è il Movimento Turismo del Vino. Altri sponsor sono l’Hotel Gio, il Comune di Perugia, la Regione Umbria, Vina Croatia e molte cantine, alberghi e ristoranti.

Wine & Technology to wed in Umbria with Big Pinots

David Lowe of the blog, Big Pinots, has successfully merged his two great passions: wine and technology, into a unique blog and career. After earning his WSET certification, he decided to combine his love of wine with his knowledge of social media and technology to create a unique platform for both winos and techies alike. He dishes about wine tasting iPhone apps, users experience on a website, and how the traditional world of wine can benefit from the latest technology.

As a speaker at the 2012 International Wine Tourism Conference and a member of the Blogger/Media Fam Trip in Italy, we caught up with David and asked him a few questions about the benefits of social media for the wine industry, who is doing it right and what he hopes to learn at the conference.

1. The 2012 Wine Conference takes place in Perugia, Italy, how do you view Umbria as a wine destination?

That Umbria is often overlooked in favour of its neighbour is something of its charm. I think of it as a region for people in the know; although I suspect that it would rather be like Tuscany. I got married in Umbria because we love the place so much: all the wine served at the wedding was from a vineyard near Panicale in Umbria [La Querciolana] and was superb. Unfortunately, we only managed to bring a couple of cases back with us and it’s all gone now.

2. Wine is usually associated with tradition not technology; in your opinion, how can technology benefit the wine industry?

I’m not a wine-maker, so I try not to get sucked into the tech vs nature debate in terms of production. But, as consumers, we are benefiting more and more from technology. Social tools, such as Twitter and Facebook, are allowing us to discuss wine with people which would have been prohibitively difficult in the past; it just wouldn’t have been possible to engage people like Tim Hanni, Randall Grahm and Jancis Robinson in conversation until these came about. Although many businesses claim to be using these technologies to benefit their customers, only a few truly are. It’s these businesses that will see loyalty and business growth in the future, whilst others will struggle.

Another noticable advancement, which I think is changing our interaction, is apps. I can now record a full tasting note using a bespoke tasting method, get recommendations for wines in a specific restaurant, and loads more, all on my phone. I think the future for lots of companies is augmented reality. This is where your phone’s camera shows you the image you’re looking at, but additional information is laid over the top of it. The wine industry has yet to get a handle on this, but I see huge potential, especially in terms of wine tourism.

However, I can’t stand it when companies jump into technology without considering what they actually want to achieve. They just end up with nonsense which makes the whole industry look bad. 

3. On that note, which wineries, retailers or other companies in the wine industry are doing it right with regards to technology? Who should we watch and learn from?

At the risk of sounding like a broken record, the one company in the UK that stands way out in front of others is Naked Wines. They have a fantastically loyal customer base that feels part of their venture because they nailed the social aspect of their business right from the start. I’ve got involved with them on a few occasions as I’m so impressed. They are truly innovative.

There are many other companies that have a good handle on social media, such as Bibendum and Majestic, but Naked is pushing technology through every pore of its business and is benefitting as a result.

4. What are you hoping to gain from the wine conference in Italy? What are you most excited to share?

I have managed to persuade one of the major brands that I work for to let us build some tour proposals in a workshop, and they have promised to review them upon my return. There are many companies offering wine-based holidays and tours, but I’m hoping that we can create something truly innovative and special for their customers. My dream is that the brand starts to offer wine-based tours as a result of what we produce at the conference. I’ve got some ideas of my own, and I’m very excited to see what we can generate in Perugia and how we can get it implemented afterwards.

5. Which Italian wines do you hope to see in the Jane Hunt MW Grand Wine Tasting Wines of Italy?

I’m always happy to drink Barolo, Chianti, Prosecco, etc, but I’m hoping for something new that I’ve not drunk, or maybe even heard of, before. In 2006 I had a glass of Prosecco Passito that knocked my socks off – but I’ve never seen it since. It’s that kind of discovery that I’m hoping for. But, failing that, I’ll take a glass of Sassicaia!

Join us at the International Wine Tourism Conference to network with David and 300 other attending wine professionals.

Watch out WINEormous is coming to #Italy!

Wine is something that is uniquely special to everyone who consumes it. For Tom Plant, wine has become something more than just a hobby. Originally a realtor and an amateur gamer who used to play games to win real money for free, Tom Plant has turned to his other passion of wine and he, along with his wife, Laura, created the website WINEormous to share their love with others. 

Through WINEormous, Tom’s experiences in the wine region of Temecula, CA gave him the background to start his own wine tour company through the Valley. His excitement for the area and for the wine there is evident with his honest, no-nonsense way of writing about his experiences and his desire to share the region with anyone who is interested. 

In anticipation of Tom’s presentation at the upcoming International wine Tourism Conference in Italy, we talked to Mr. WINEormous about his thoughts on Temecula, experience with wine tourism and what he hopes to bring back home from Italy. 

The 2012 Wine Conference takes place in Perugia, Italy, how do you view Umbria as a wine destination?
I think Umbria is an exciting destination choice. Italy has a long and storied history of wine making and the food and wine pairing is hard to beat. 

As your blog is dedicated to touring and tasting in Temecula wine country and beyond, what have you learned that could be useful to people in other wine regions?
Do all you can to get to know the people in your local wine industry. Most of them have fascinating stories to tell.

 From your blog we see you have visited wineries across the United States as well as Nova Scotia and France, which one(s) do you think cater to tourism the best?

I think Paso Robles, California does an outstanding job of promoting its region. Their wine country alliance does a tremendous job of organizing and promoting events and there is a true sense of regional identity. The vast majority of wineries there go out of their way to make you feel welcome and invite you to return. 

What do you hope to learn in Italy that you can bring back to Temecula?
It’s always fascinating to see how things are done in different cultures. We grow a few Italian varietals here. I want to see what foods pair the best with them and share it with my readers and the wine makers/restaurateurs here. 

5) Which Italian wines do you hope to see in the Jane Hunt MW Grand Wine Tasting Wines of Italy?
I don’t have a huge education in Italian wines, but I would hope to see Barolo, Nero D’Avola, Amarone, Sassacaia and Ornelaia. 

Come join the International Wine Tourism Conference and have a chance to speak more with Tom as well as over 300 other wine professionals.

Hotel Giò to Host 2012 International Wine Tourism Conference

The 2011 International Wine Tourism Conference was held in the delighful Pousada do Porto, Palacio do Freixo and for 2012 we have decided to hold the 4th International Wine Tourism Conference  Conference  in a modern hotel complex with wine and jazz themes throughout and also housing the Perugia Centro Congressi. Dates to note are 28 Jan – 2 Feb 2012.

The Perugia Centro Congressi and Hotel Giò Wine and Jazz Area is one single building close to the historic centre taking 15 -25 mins walk (uphill!), 800 mt far away from the railway station and 200 mt from the minimetrò station.

The Perugia Centro Congressi houses a large Auditorium ideal for the plenary sessions and the evening wine tastings. Interestingly, each conference room we will be using for the talks, exhibition and workshop is dedicated to Jazz, with all rooms called after famous jazz players,.

Jazz music themes can also be found in the Hall – old pianos converted to  become comfortable sofas. The Jazz Arcade is ruled by a big piano keyboard and by musical video clips from all over the world. You can even listen to a bit of jazz in reception rather like you do in a music shop

The 2012 International Wine Tourism Conference already has a Premium sponsr which is the Movimento Turismo del Vino and they will be helping us enourmously to make your Umbrian and Italian experience a memorable one.

The conference format will include themed sessions, interactive workshops, panel discussions and special interest symposiums. The conference programme will also provide excellent networking opportunities as well as a chance for wine and travel professionals to get acquainted with the latest in wine, food, travel and services at a large resources exhibition.

Call for Papers

If you would like to submit a talk to be included in the Conference programme please complete the Speaker Proposal Form. Deadline to receive proposals is 30 September 2011.

Early Bird Delegate Registration Open

As every year, the conference will provide superb education, socializing, relaxation, fun and loads of wine to taste. We are looking forward to seeing you all again. Registration is now open and we strongly recommend that the delegates register early and take advantage of the screaming deal early bird registration. To register please complete a Registration Form.

Wine Tourism Workshop

The Workshop is a unique event which enables wine tourism experience providers to meet international tour operators and travel agents specialized in wine and culinary tourism in a business meeting format. Providers and Agents value the workshop as it is the only international event which specializes in the buying and selling of wine tourism products in a one stop cost effective setting.

Sponsorship Opportunities

Companies and organisations are invited to support the Wine Tourism Conference and Workshop through one of the many sponsorship opportunities available. Some sponsorship opportunities have already been agreed but there are still some opportunities available.

Blogger Fam Trip

With the successful integration of a Blogger Fam Trip in 2011, we are pleased to announce we have a limited number of places available for 2012. Blogger Fam Trip Info.

Agent Fam Trip

As always we will be offering Fam Trips for Tour operators and travel agents attending the Wine Tourism Workshop to include visits in Abruzzo, Campania, Marche, Tuscany & Umbria.

Pre-Conference Programme & Social Programme

Pre-conference visits to wineries and a packed social programme will also be available to add to a memorable stay in Umbria.

To end with, a photo of a standard bedroom where you may well be resting your heads after a long day with loads of wine and great food!

Perugia to Host the 2012 International Wine Tourism Conference

The 3rd International Wine Tourism Conference and Workshop closed last week, following a great week of, business, meetings, networking, talks, winery visits and wine tastings.

This year’s edition attracted 173 delegates from over 30 countries. New countries to have representation included Argentina,Austria, Brazil, Croatia, Latvia, India and South Africa, The number of tour operators and travel agents specialized in wine and culinary tourism was 45 reflecting a 30% increase on last year and total attendance including bloggers, exhibitors, speakers, traditional media, wine experience providers reached 326, a 46% increase on 2010 event held in Spain (unaudited figures). 40 talks were delivered over the 3 days of the conference. Hosted Travel Tour Operators and travel agents at the workshop undertook more than 810 Pre scheduled appointments, 66% increase on 2010 (subject to final confirmation). 12 businesses participated as exhibitors which is 100% increase on 2010.

Pre and post tours for bloggers, delegates and hosted buyers took place in a week that saw some fine sunny and mild weather in regions visited such as the Minho and Douro.

Many new features were launched at this year’s event to include a Grand wine tasting of Portuguese wines, hosted by Charles Metcalfe, Social Media Clinic for wine and tourism related businesses, a blogger/media trip, wines and tastings from Italy, Portugal, Spain, Texas and Turkey and Chefs from the same countries preparing traditional dishes for delegates. Anyone who didn’t attend can view eight days worth of event news on the Wine Pleasures site and on the Facebook page and will be able to see view the Speaker’s notes and presentations as well at a later date. Twitter hashtag for the event was #iwinetc. iPhone fans were also able to install an application for the event which delegates found useful – WTC 2011

Also new was the auction of the programme cover painting done by Gabriela Gonçalves. Victor Marques of Douro based Vitoria Koi was the highest bidder at 250 Euros and this will be donated to Novo Futuro, Lisboa who care for homeless children.

Other highlights included over Olive oil tasting (Tras Os Montes), port and wine matching (Sogevinus), the Great Spanish Wine Quiz evening (hosted by Celebrity Wine Review TV and wines provided by Ferré I Catsús) and dinners in venues around Porto and Gaia.

We would like to recognise Taylor’s Port and The Yeatman Hotel for being our premium sponsors and Sogrape Vinhos for their silver sponsorship and to all of the 30 + sponsors who have help 2011 Portugal prove to be a huge success. Also to our local DMC company (DOC-DMC) for their hard work.

The 4thInternational Wine Tourism Conference and Workshop will take place 30 January – 2 February 2012 in Perugia, Umbria, Italy. Our Premium sponsor is the Movimento Turismo del Vino.