VINARIA 2024: Where Wine, Innovation, & Tourism Blend

Feb 15, 2024 | Wine Tourism Conference

Calling all wine lovers, enthusiasts, oenologists, and wine and tourism industry professionals! The prestigious VINARIA 2024, the largest and most anticipated viticulture and winemaking event in Southeast Europe, is set to take place in Plovdiv, Bulgaria, from February 20th to 24th, 2024.

This landmark event isn’t just about celebrating delicious wines; it’s a multi-faceted exploration of the industry’s past, present, and future. Prepare to be immersed in a world of:

  • Diverse Wines and Spirits: From established wineries to boutique gems, VINARIA boasts a vast selection of wines from Bulgaria, alongside delectable spirits and unique beverages. Sample them and embark on a sensory journey across Bulgaria.
  • Cutting-Edge Technologies and Innovations: Witness the latest technological advancements in grape varieties, processing equipment, storage systems, and quality control. Discover how these innovations are shaping the future of winemaking.
  • World-Class Tastings and Competitions: Indulge in the renowned International Tastings, where you can put your palate to the test and appreciate the nuances of award-winning wines. Don’t miss the prestigious Golden Rhyton Competition, recognizing Bulgaria’s top wines and offering a coveted mark of excellence.
  • Wine Tourism Spotlight: VINARIA recognizes the burgeoning wine tourism sector. Explore new destinations, discover hidden wineries, and learn about immersive wine experiences waiting to be explored.

What Makes a Successful Winery Visit?

Beyond showcasing the industry’s best, VINARIA fosters professional development through insightful talks and discussions. One such highlight is the panel discussion “What Makes a Successful Winery Visit?” led by Anthony Swift, renowned industry expert and founder of the International Wine Tourism Conference (IWINETC).

Join this engaging panel discussion, featuring a seasoned wine tourist, a tour guide/manager, and a wine tourism specialist, as they delve into the golden rules for creating unforgettable winery experiences. Learn how to transform your offerings from “just another visit” to a cherished memory for every guest.

Uncover the Power of Wine Tourism at IWINETC

If you’re passionate about wine and its connection to travel, consider extending your Bulgarian adventure. Mark your calendars for the International Wine Tourism Conference (IWINETC) Plovdiv, taking place on April 9th and 10th, 2024. This dedicated conference explores the latest trends and strategies in wine tourism, offering valuable insights for professionals and enthusiasts alike.

Visit the official VINARIA website for more information and registration details>>.


International Wine Tourism Conference (IWINETC)

Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.


Tel: +34.93.897.70.48

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