The purpose of this talk is twofold. Firstly, it sheds light on the question Wine Tourism. Should...
Malopolska 2026
Kraków . Małopolska . Poland | 24-25 March 2026
IWINETC 2026 Destination Kraków . Małopolska . Poland I 24 & 25 March 2026
IWINETC is considered by many as the leading global event for the wine and culinary industry and we have 3 goals; provide you with the best education, the best business opportunties and the best networking events.
IWINETC 2026 took place in Krakow - Malopolska - Poland from 24 & 25 March. IWINETC 2027 TBA.
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Conference Hightlights
Coming soon...
Conference Talks
Registration (Network & Connect)
24/03/2026
08:45 am
IWINETC Welcome Ceremony (Inspiration & Insights)
24/03/2026
09:30 am
Anthony C Swift (+2)
Destination Malopolska (Grape Escape Desitinations)
24/03/2026
09:45 am
Marcel Gawron
From Grape Escape to Smart Experience: Evolving Trends & Future Challenges in Wine Tourism (Research)
24/03/2026
10:15 am
Roberta Garibaldi
Time for Coffee & Tea (Network & Connect)
24/03/2026
11:00 am
From Vineyards to Visitors: Turning TikTok Views into Grape Escape Experiences (Branding & Marketing)
24/03/2026
11:30 am
Terry Abromitis
The New Vintage: How AI is Rewriting Wine Stories (Inspiration & Insights)
24/03/2026
12:15 pm
Peter Syme
Time for Lunch (Network & Connect)
24/03/2026
01:30 pm
Airbnb Experiences Explained – Case Studies, Practical Implementations, & Approaches (Business)
24/03/2026
03:00 pm
Judith Lewis
What Consumers Expect from Wine Tourism in Poland (Research)
24/03/2026
04:00 pm
Wojciech Giebuta
Wine as a Passport: How to Build Global Brand Experiences (Branding & Marketing)
24/03/2026
04:00 pm
Jamie Knee
Small Group Polish Wine Tours with Poland Culinary Vacations (Industry Presentation)
24/03/2026
05:00 pm
Malgorzata Rose
Taste Czechia: Wine, Landscapes & Emotions of the Czech Winescape (Industry Presentation)
24/03/2026
05:15 pm
Patrik Kubát
Targeting Today’s Taste Traveller: Who They Are & What They Want (Business)
25/03/2026
09:15 am
Peter Syme
Establishing Sustainable Wine Tourism in Zagreb County (Branding & Marketing)
25/03/2026
10:15 am
Ivana Alilović
Time for Coffee & Tea (Network & Connect)
25/03/2026
10:45 am
How to Ensure your Website is Included in ChatGPT (Inspiration & Insights)
25/03/2026
11:15 am
Judith Lewis
Beyond the Bottle & Plate: How Storytelling turns Culinary venues into Destinations (Branding & Marketing)
25/03/2026
12:00 pm
Terry Abromitis
Savour this – Cambrils! (Culinary Destinations)
25/03/2026
12:45 pm
Vadim Koryagin
Closing Plenary Session (Network & Connect)
25/03/2026
01:00 pm
Anthony C Swift
Time for Lunch (Network & Connect)
25/03/2026
01:15 pm
IWINETC B2B Wine Tourism Workshop (Business)
25/03/2026
02:15 pm
Industry leading speakers
Iwona Gibas
Board member of the Małopolska Region
Grzegorz Biedroń
President of the Małopolska Tourism Organization
Marcel Gawron
Industry expert
Peter Syme
Keynote Speaker
Roberta Garibaldi
Keynote Speaker
Judith Lewis
Keynote Speaker
Terry Abromitis
Keynote Speaker
Vadim Koryagin
Industry expert
Jamie Knee
Industry expert
Ivana Alilović
Industry expert
Wojciech Giebuta
Industry expert
Patrik Kubát
Industry expert
Malgorzata Rose
Industry Presentation
Sponsors & supporters
Premium Supporters
About the conference
Conference Agenda
We are pleased to share the provisional programme of talks for IWINETC 2026, featuring an exciting ...
Exhibitors IWINETC 2026
Meet and connect with the following wine tourism experience providers during the 2 day confernce an...
International Wine Tourism Conference (IWINETC)
Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world. Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world. IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.
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