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  • 2014 Georgia Speakers
  • Laurence Cogan

    November 22, 2013 •

    By winepleasures

    After 6 years of ESC Dijon marketing department where I taught mainly in English, the following courses: E -Business, marketing strategy, branding , brand communication , marketing & tourism wine tourism (for programs MSC Wine Business & MSC Wine Management) , I joined in early September , the new entity ESC Dijon , namely its ” School of Wine & Spirits Business .” Part of the awards is the organization of thematic tastings for MSC students and the organization of field trips – with visits to wineries, tastings and discoveries eno- tourism structures – in various wine regions in France (Burgundy , Beaujolais, Champagne, Côte du Rhône) . Development in 2012 of a customized course in Food / Wine Tourism for American students from New Hampshire and Oxford Brookes University students ( 2011 and 2012 ) .

    Laurence delivered a talk titled:

    Wine tourism in Beaujolais, A potential to exploit

    The Beaujolais region has suffered recently a severe crisis due to the problem with the Beaujolais nouveau and a mediocre quality of the wines. France and traditional markets like the USA, Japan and the UK have stopped making the Beaujolais nouveau a major international wine event. Beaujolais has many assets: its location near Lyon and an international airport, beautiful landscape, nice chateaux, great food, architecture and the location at 1 hour of traditional burgundy with beaune. Despite all its assets and the dynamism of key wine-growers and wine merchants – George duboeuf – wine tourism is largely under-developed. Some wine-growers with the help of the wine promotion board of the region are trying to exploit the opportunities and use wine tourism to reboost the sales of their wines. Key success stories. Recommendations for future developments.

    Get the speaker notes here>> 

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Founded in Spain in 2009, the International Wine Tourism Conference has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.

Past Conferences

  • 2020 Friuli Venezia Giulia, Italy
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  • 2018 Budapest, Hungary
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  • 2015 Champagne, France
  • 2014 Tbilisi, Georgia
  • 2013 Zagreb, Croatia
  • 2012 Perugia, Italy
  • 2011 Porto, Portugal: Speakers
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Tel: +34.93.897.70.48
Email: info@winepleasures.com
Wine Events Worldwide.
Vino y Sol, 1 · 08779
La Llacuna, Barcelona-Spain

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