We are delighted to announce Elizabeth Gabay, Master of Wine and author of ‘Rosé: Understanding the Pink Wine Revolution’ as the latest headliner for the International Wine Tourism Conference (IWINETC) 10 & 11 April 2018.
Elizabeth will be chairing a panel discussion on the wine festivals of Hungary with panel members Pál Rókusfalvy, winemaker, marketeer and organiser of many gastronomic festivals in Etyek and Florian Zaruba, on lake Balaton with an event and concert venue, a restaurant, cinema and hotel at his winery.
The panel discussion will look at how Hungarian Wine Festivals have evolved and what elements have proved to be successful. The discussion will cover the various aspects of festival organisation including the logistics (travel, access, costs, venue suitability, audience reach, time of year…). What type of festival is successful (arts, gastronomic, history, cultural, education…)? How can festivals be planned to benefit both the vineyard and region (walks between vineyards, several vineyards hosting joint festivals?)
An important part of the discussion will be considering what comes next in the development of this form of marketing. How can festivals retain their attraction with an increasing amount of competition? Conference delegates will be able to apply conclusions and ideas to their own country and regional wine fairs.
View the Conference Sessions here!
The 2018 and 10th edition of the International Wine Tourism Conference will take place in Budapest at the 5* Budapest Marriott Hotel on the 10th and 11th April 2018 working closely with our premium sponsor, the Hungarian Tourism Agency (Directorate for Gastronomy and Wine Marketing) . It’s the perfect setting to gain knowledge, improve business connections, network and discover Hungarian wines and Hungary as a grape escape destination.
