IWINETC today announced Cristina Mascanzoni Kaiser Luxury Tourism Consultant, as the fourth of six exciting keynote speakers lined up for IWINETC 2020, which takes place in Trieste from 24-25 March.
Cristina will be delivering a talk titled What do luxury travellers want on a wine and food tasting tour? Defining the luxury traveller of today at the 2 day conference. The aim of the talk is to explore the concept of luxury wine tourism experiences and to understand the perceived importance of these specific type of experiences and markets to wine tourism businesses and to the destinations where they are located in. Experiences involving local products, such a wine and gastronomy are critical for the tourism sector and they have been growing in the last decade becoming key for increasingly demanding consumers.
Cristina Mascanzoni Kaiser is the Founder of WineHo, an Italian Academy providing high level education focus on wine hospitality. Teacher in the wine tourism Master in different Business Schools, as CUOA, Cristina published and presented her vision of wine hospitality and relevance of this activity in the future market in 2 summits: Atlas, held at Bergamo University in February 2018 and at Evora, held by Porto University in June 2019.
Cristina is an Italian/German Sommelier certified both by AIS (Italian Sommelier Association) and by WSET.
She studied law at Alma Mater studiorum University of Bologna and, after an experience in insurance business, she has developed her career for more than 20 years in hotellerie as Sales and Marketing Manager within international and luxury hotels (i.e. Munich Bayerischer Hof, Venice San Clemente, Rimini Grand Hotel, Verona Hotel Veronesi La Torre, and many others). She took a Marketing specialization at the Cornell University, NY.
As of 2017 she is as well the owner and founder of ClubAppeal a consultancy firm that provides top wineries, hotel and companies practical indications on how to leverage on one of the most relevant Italian assets: Tourism. In particular she manages to properly target the ideal customer/tourist and to build a product/service that fits his/her needs in the field of wine, oil and experiential tourism. Founding WineHo to create the Wine Hospitality Manager has been the natural step forward to manage the relevant request in the tourism industry.
The IWINETC 2020 two day conference and one day B2B Workshop will take place from 24 – 26 March at Stazione Marittima Conference Hall, Molo Bersaglieri 3 – 34124 Trieste Friuli Venezia Giulia (Italy) and is supported by PromoTurismoFVG. Registration open. For more information, visit: www.iwinetc.com