IWINETC today announced Peter Syme, Adventure travel and digital transformation business addict and expert, as the third of six exciting keynote speakers lined up for IWINETC 2020, which takes place in Trieste from 24-25 March.
Peter will be delivering a talk titled Growing Your Wine Tourism Bookings Using OTA’s and Digital Distribution at the 2 day conference. In today’s digital era it is never been easier or cheaper for wine tourism operators to increase their bookings using a global distribution strategy combined with simple technology. This presentation will cover digital strategy including direct business via digital platforms like google and social media platforms. Indirect business via third party relationships with trade and the fast-growing impact global online travel agents are making and why wine tourism operators cannot ignore them. The simple technology required to develop an online digital distribution network will also be discussed.
Peter operates his own inbound adventure activity business in Scotland and also an outbound global expedition business. He has also owned and operated inbound activity businesses in Spain and Morocco. He has travelled and operated in over 120 countries and his businesses have helped introduce over two hundred thousand customers to adventure. He is a regular speaker at travel events around the world on the impact of the digital era on small tourism businesses and what they can do to thrive with so much change happening. He is also a regular speaker at University MBA and executive leadership courses on Digital Transformation. His current passion is being a strategic advisor to several scalable digital startups in the tours and activities sector.
The IWINETC 2020 two day conference and one day B2B Workshop will take place from 24 – 26 March at Stazione Marittima Conference Hall, Molo Bersaglieri 3 – 34124 Trieste Friuli Venezia Giulia (Italy) and is supported by PromoTurismoFVG. Registration open. For more information, visit: www.iwinetc.com