We’re jubilent to announce and welcome back Judith Lewis, founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution as our third confirmed keynote speaker at the International Wine Tourism Conference, Exhibition & Workshop (IWINETC) 10 – 11 April 2018.
Judith is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.
She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners. Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.
Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post. She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate)
Judith, back by popular demand is one of 6 keynote speakers and will be delivering two talks within the packed conference talk programme as follows:
Getting Seriously Social – How social network platforms can be used for customer acquisition and retention. Case studies and take away ideas from around the globe. While the case studies are not specifically travel-oriented, these best-of-breed studies and examples will be woven with examples of how to adapt the techniques for your wine tourism business. Specific attention will be given to how to implement these ideas economically as well as how to run an effective Facebook campaign.
Integrate or Die – Your optimal digital communication mix for a campaign to improve customer acquisition and retention. At every stage of the pre- and post- purchase journey, people touch multiple digital touch points even when not consciously looking for a wine tasting tour holiday. In this session we will walk through the stages and touch points you can utilise to both acquire and retain wine lovers through integrated digital channels.
The IWINETC talk Programme stretches across the two-day day-long event covering five topical content themes all aimed at inspiring and educating delegates with sessions that tangibly add value to their business life and personal development.