We’re delighted to announce and welcome back the dynamic and entertaining presenter, Robin Shaw from down under as our fourth confirmed keynote speaker at the International Wine Tourism Conference, Exhibition & Workshop (IWINETC) 10 – 11 April 2018.
Robin is passionate about all things wine and tourism and is widely regarded as Australia’s leading wine tourism development specialist. Her experience extends across sales, marketing, business development and operational roles with companies such as Pernod Ricard, South Australian Tourism and Winemakers’ Federation of Australia. Awarded a prestigious Winston Churchill Fellowship in 2004 to study wine tourism innovation, Robin used the information gained to develop a series of workshops and resources which she has successfully delivered in Australia, South Africa and Chile. Robin’s company, Wine Tourism Australia, works with wineries, tourism operators and regions to maximise their destination appeal and deliver memorable visitor experiences. She also hosts wine tourism study tours for industry professionals to locations in South Africa and Australia that epitomise best practice and service excellence and develops leisure packages to some of the world’s best wine regions.
Robin, back by popular demand is one of 6 keynote speakers and will be delivering two talks within the packed conference talk programme as follows:
Don’t go West, go Direct! – keynote
- Direct to consumer (DTC) is the new catchcry in the wine industry. Fuelled by low margins offered by retailers and distributors, wineries increasingly rely on direct sales to generate full-tote revenue. This means converting cellar door visitors to wine club members, developing long term relationships and maximising lifetime value. Discover how to implement a successful DTC strategy by mapping the customer journey and activating touchpoints to generate sales. While primarily using wine industry case studies, the principles presented apply just as well to tour operators, travel agents and others in the tourism supply chain.
Take your Kids to Wine Country – Workshop
- Families that play together, stay together, and many modern parents are reluctant to change their imbibing and travel habits once the nippers arrive. Savvy wineries and wine regions have realised that the family market is good for business – both now and in the future – and created innovative products and experiences to cater for this growing market (which can also include the grandparents). Explore the family-friendly trails that traverse wine country and be inspired to create your own innovative experiences, or extend your client base and put together packages that appeal to this lucrative market.
The IWINETC talk Programme stretches across the two-day day-long event covering five topical content themes all aimed at inspiring and educating delegates with sessions that tangibly add value to their business life and personal development.