Conference Talk Programme

The conference talk programme is one of the very important aspects of IWINETC, staying true to our long standing history of putting together first class conference programmes with world class speakers, we have carefully selected talks to satisfy the varying interests and needs of conference delegates under the theme “Bouncing Back”

Conference Venue

The day and a half conference was held at the Lodge Wine & Business Hotel, R. de Serpa Pinto 60, 4400-307 Vila Nova de Gaia, Portugal.

  • 9:30 am - 9:55 am
  • Vintage Magnum 2011
  • Network & Connect

Opening Ceremony

Welcome from IWINETC, the Mayor of Gaia, Associacao de Turismo do Porto and Tourism of Portugal.
  • 10:00 am - 10:25 am
  • Vintage Magnum 2011
  • Grape Escape Destinations

Destination Porto & North of Portugal

The call of Porto and North will be addressed as an invitation to visit and feel the uniqueness of this region. Be inspired. Catch up on missed IWINETC sessions. Click on the talk title below… Read More
  • 10:30 am - 10:55 am
  • Vintage Magnum 2011
  • Grape Escape Destinations

The Porto and North of Portugal Wine Tourism Routes

The Porto and North of Portugal Wine Tourism Routes has been created with the aim of helping to boost sustainable tourism in the region by taking advantage of the huge potential of its vine and… Read More

11:00 am - 11:25 am

Coffee time

  • 11:30 am - 12:15 pm
  • Vintage 1963
  • Research

Traveller Intent for 2021 & Beyond

Chris and his team conducted surveys and focus groups with over 2000 travellers worldwide. Chris will share his findings so you can better prepare for the wine road ahead, post covid. Catch up on missed… Read More
  • 11:30 am - 11:55 am
  • Vintage Magnum 2011
  • Branding & Marketing

Wine Tourism Branding: A Source of Competitive Advantage

Brands add value to products, services and experiences. In this context, they are more than names and symbols – they are assets that take time and efforts to develop. Brands´ value depends on awareness and… Read More
  • 12:00 pm - 12:25 pm
  • Vintage Magnum 2011
  • Grape Escape Destinations

Alto Douro Wine Region – Sustainable Tourism and UNESCO World Heritage Site.

The Alto Douro Wine Region, one of the most challenging mountain vineyard areas in the world, needs to find the right balance between a sustainable economic development (where tourism may play a very relevant role)… Read More
  • 12:30 pm - 1:15 pm
  • Vintage 1963
  • Grape Escape Destinations

Modern Wines with Ancient Roots – Israel

Israel is an exotic wine destination. The Start-up Nation is an exciting combination of old and new, high-tech and low-tech, ancient and traditional methods, diversified and extreme weather conditions and entrepreneurial culture. Israel is famous… Read More
  • 12:35 pm - 1:20 pm
  • Vintage Magnum 2011
  • Professional Development

Dealing With Disruption

How to manage when there are likely to be ongoing disruptions for at least another year. Catch up on missed IWINETC sessions. Click on the talk title below to view Felicity’s speaker notes: Dealing With… Read More

1:25 pm - 2:25 pm

Time for Lunch

  • 2:45 pm - 3:30 pm
  • Vintage Magnum 2011
  • Grape Escape Destinations

Grape Escape Destinations to Wine for in 2022

3 diverse grape escape destinations were presented in this session: Priorat & Montsant It is only 30km from north to south of Priorat and Montsant, with the hills of Montsant surrounding Priorat and creating a… Read More
  • 3:00 pm - 4:00 pm
  • Vintage 1963
  • Professional Development

Post-Pandemic Digital Recovery

Digital experiences have found their home with consumers and this means traditional models of booking travel and tourism experiences have changed. More and more consumers are looking online but where they are looking constantly shifts.… Read More
  • 4:15 pm - 5:30 pm
  • Vintage Magnum 2011
  • Grape Escape Destinations

Masterclass “Terroirs” of the Wine Tourism Routes of Porto & North of Portugal

Within the scope of the event IWINETC – International Wine Tourism Conference, Essência do Vinho promotes a masterclass that aims to convey basic concepts and framework related to the four northern regions of our country:… Read More

8:00 pm - 10:30 pm

Networking Dinner at World of Wine (WOW)

  • 9:15 am - 10:15 am
  • Vintage Magnum 2011
  • Branding & Marketing

Wine Tourism in 2041

A look at how technology and societal changes will impact on wine tourism and what do wine and culinary tourism operators need to be aware of and do to capture the opportunities Catch up on… Read More
  • 9:15 am - 10:15 am
  • Vintage 1963
  • Research

Innovation Options in Hungarian Wine Tourism in Connection with Gastronomy and Wellness

Moderate wine consumption has become an integral component of healthy life styles. The increasing success and significance of wine-tourism is primarily connected with wellness tourism, especially the wine spa hotels and specific spa treatments utilizing… Read More

10:30 am - 10:55 am

Coffee time

  • 11:00 am - 11:45 am
  • Vintage Magnum 2011
  • Research

Towards More Engaging, Active and Sustainable Wine Tourism Experiences

Wine tourism is changing. The COVID-19 crisis has accentuated the shift towards active, engaging, and sustainable experiences. By combing data on travellers’ behaviours and best practices this presentation will show the new needs and elements… Read More
  • 11:00 am - 11:45 am
  • Vintage 1963
  • Research

20 Years of Wine Tourism Data – Unveiling the Next Decade

A systematic literature review, from wine tourism publications since 1997 until 2021, correlating the past with the future trends, highlighting the main conclusions about what wine tourists have been looking for over the years and,… Read More
  • 12:00 pm - 12:15 pm
  • Vintage 1963
  • Grape Escape Destinations

Cool Climate Wine Destinations

Discover Canada’s most emerging wine destinations and their approach to wine tourism, from the Okanagan Valley to Prince Edward County, Ontario and Quebec Eastern Townships. Catch up on missed IWINETC sessions. Click on the talk… Read More
  • 12:00 pm - 12:45 pm
  • Vintage Magnum 2011
  • Branding & Marketing

Putting the WOW in the Destination

When Adrian Bridge opened The Yeatman in 2010 he made a presentation to The International Wine Tourism Conference called ‘Defining the Destination’.  He presented the rationale behind the investment in a luxury wine hotel in… Read More
  • 12:15 pm - 12:50 pm
  • Vintage 1963
  • Branding & Marketing

Branding through the Delivery of Sustainable Wine Experiences

Follow the evolution of a Sustainable Winegrowing Certification Program from vineyard to bottle, and now winery experiences in an emerging wine region. Examine their use as an extension of the winery brand within the context… Read More
  • 12:50 pm - 1:05 pm
  • Vintage Magnum 2011
  • Network & Connect

Closing Plenary Session

IWINETC 2021 Highlights and looking ahead to IWINETC 2022

1:00 pm - 1:45 pm

Light Lunch

8:00 pm - 10:30 pm

Networking dinner at VINUM

  • 9:00 am - 6:00 pm
  • Network & Connect

Post Conference Tour Douro Valley – Quinta do Seixo & Sandeman

Conference delegates are invited to participate in a superb full day wine tasting tour to the Douro Valley. Schedule 09.00 Depart The Lodge Wine & Business Hotel 11.00 Visit of the Quinta do Seixo winery… Read More
  • 9:00 am - 6:00 pm
  • Network & Connect

Post Conference Tour Douro Valley – Quinta da Roêda & Taylors

Second superb one day wine tasting tour for confrence delegates to the Douro Valley. Schedule 09.00 Depart The Lodge Wine & Business Hotel 11.00 Visit of the Quinta da Roêda winery with tasting 13.00 Lunch… Read More