Guy Haran is a wine tourism expert and the CEO of Vinspiration – a wine tourism company focusing on the leading wine regions around the world. Through Vinspiration, he consults for wineries and wine regions in Israel, improving wine tourism and promoting wine and culinary tourism to the country.

He is the author of “Wine Journey – An Israeli Adventure”, a bestselling guide book that presents Israeli wineries and the current local wine scene (published 2021).

Guy is also the founder of the leading Hebrew podcast: “Wine is Basic” which was established in 2017. He teaches in several wine schools, including the Israeli franchise of WSET, and is a former Sommelier, having worked for some of the leading restaurants in Israel.