Wish you were here? Hotel Villa Itría venue & accommodation IWINETC

The 9th Annual International Wine Tourism Conference, Exhibition & Workshop (IWINETC) will be held in the Sicily, Italy the 28th & 29th of March 2017. IWINETC, is the leading global event for the wine and culinary tourism industry, held in wine destinations around the world. This year’s event will be a 3-day event demonstrating professional education, an exhibition area, and a direct business environment. The venue for the event is located in the region of Catania. It’s a stunning region of Italy boasting rolling green hills, views of the Ionian sea, and Europe’s largest active volcano Mount Etna. The city of Catania, which is the capital, is one of the 10 biggest cities in Italy and was founded in 8th century B.C. and since then the city and its surrounding villages have been modernized adding chic and stylish restaurants, venues, and hotels.

One of these hotels is the Hotel Villa Itria located 11 kilometers north of the city of Catania and this hotel has been carefully selected to host the 9th Annual International Wine Tourism Conference, Exhibition & Workshop 28th & 29th of March 2017.

At the hotel conference delegates will find amenities such as free Wi-Fi and flat screen TV’s in each room. Many rooms have balconies or terraces with incredible views of the town and the tranquil greenery. Additionally, many more features are included with your room at Hotel Villa Itria. Things like parking, breakfast, a bar, roof-top terrace, seasonal outdoor pool, and hot tub to mention just a few. Conference delegates able to get free time (will be tough with all the tasting and visits going on) will be able relax in the adult only spa, take a breather in the sauna, or sweat it out at their fitness center.

There are five different rooms ranging from classic style to your very own suite. The classic rooms are perfectly designed with elegance in mind. If you want your own balcony book a room in one of the superior rooms. How about a bathtub in your room? The Bijoux room is a wonderful option for you offering relaxation and privacy. Junior suites come in at around 40 square meters with a private balcony and two floors. The suite is excellent if you like big open spaces. These suites are 52 square meters and include a private whirlpool, private balconies, and two separate sitting areas.

Your stay in the Hotel Villa Itría for IWINETC and Catania, Sicily will be one you will remember for a lifetime.

Grand Hotel Villa Itría Accommodation Booking Form and prices>>

Sfidiamo l’Etna! Convegno Internazionale sul Turismo del Vino (IWINETC)

View this news item in English>>

In questi giorni siamo molto impegnati con il IWINETC, mancano solo 5 settimane al grande evento annuale dedicato al turismo enogastronomico. Stiamo lavorando sodo per far si che i delegati possano fare un buon percorso formativo nelle due giornate di convegno e, possano stabilire eccezionali connessioni di business nell’area espositiva e al workshop. Saranno a disposizione un’ampia offerta di eventi di networking e programmi di visite in cantina alle quali potrete partecipare.

Quindi cosa succede esattamente?

Programma del Convegno & Area Espositiva per l’Enoturismo

Un coinvolgente programma del Convegno, ricco di formazione ed inspirazione nell’affrontare le preoccupazioni e le sfide di questo settore esplorando le novità dell’enotirismo e del turismo gastronomico. I temi trattati sono:  branding e marketing, ricerche nel settore, innovazione, mete di enoturismo, sviluppo professionale del personale e, sviluppo del business e strategia. Lasciatevi ispirare “con un Rosso o un Bianco in mano” e venite a scoprire mete di enoturismo di tutto il mondo.

Per registrarvi al convegno come delegati>>
Per registrarvi al workshop e promuovere la vostra meta di enoturismo>> 

Assaggiate il Vostro viaggio in Sicilia da Palermo a Ragusa, Siracusa e, attraverso le Isole Eolie di nuovo a Palermo con le due Wine Grand Tasting guidate da Susan Hulme & Mai Tejemsland entrambe Master of Wine

Sfidiamo l’Etna

Ricerca la tua annatta perfetta sotto la minacciosa presenza del Monte Etna attraverso il programma post Convegno di due giornate di visite in cantina.

Dai uno sguardo alle due opzioni di tour>> 

IWINETC Etna Wine Tours Revealed

Etna ticks all the boxes when it comes to wine tasting tours – distinctive indigenous grape varieties such as Nerello Mascalese (Rosso) and Carricante (Bianco), cool climate conditions at altitudes between 350m to 1100m; myriad soli types from volcanic ash and pumice to patches of limestone and sand. There are even some pre-phylloxera vines dotted around Etna’s slopes south to east to north. With a boom in investment in vineyards and wine tourism facilities, Etna is hot on the must visit grape escape destination map.

Delegates attending the International Wine Tourism Conference, Exhibition and Workshop (IWINETC) 2017 Sicily will get the chance to discover the magic on the mountain – bush trained vineyards (alberello), revival of the traditional palmento system in the cellar, taste wines that express the character of an individual terroir (133 contrade (districts) and admire breathtaking views all under the massive brooding presence of *Mongibello.

Two full day Etna wine tasting tours have been prepared for IWINETC attendees to discover beguiling aromas of red cherry and cranberry and more ethereal notes of spice, cedar wood, smoke, leather and tobacco on Etna Rosso. Is your mouth watering yet?

View the Etna Wine tasting tour programmes:

Tour 1 Thursday 30th March Magic on the Mountain. Discover Etna Wines from the South and East slope>>

Tour 2 Friday 31st March  All aboard the Etna Wine Train to track down the perfect vintage on Etna’s North Slope>>

Register as a Conference Delegate>>

 

* Etna is known locally as Mongibello and is derived from the Latin (mons) and Arabic (gibel) word for mountain.

Are you ready for IWINETC Sicily 2017?

It’s been busy at IWINETC these days as there are only 5 weeks left before the big annual event for the wine and culinary tourism industry. We are hard at work to make sure delegates  gain a great deal of knowledge through the 2 day conference programme of talks and to make exceptional business connections not only at the exhibition area but also on the workshop day. There are a number of networking events and wine tastings and wine tasting tour opportunities on offer for delegates to enjoy.

So what’s on exactly?

Conference Programme & Wine Tourism Exhibition Area

An engaging Conference Programme, packed full of inspirational education addressing business concerns and challenges and exploring all that’s up and coming in the wine and culinary tourism industry. Session topics include branding & marketing, wine tourism research, innovation, grape escape destinations, professional & staff development and wine tourism business development & strategy. Be inspired “with a Rosso o Bianco in hand” and discover grape escape destinations from around the world.

Register as conference delegate here>>
Register as a wine tourism experience provider here>> 

Rendezvous IWINETC & Taste Sicily

Taste your way around Sicily from Palermo to Ragusa and Siracusa via the Aeolian Islands back to Palermo at one of the two Grand Wine Tastings led by Susan Hulme & Mai Tejemsland both Masters of Wine

Dare you Etna

Track down the perfect vintage under the brooding presence of Mount Etna through a 2 day winery visit post conference prog

Check out the tour options here>> 

Inspiring speakers confirmed for IWINETC 2017…

IWINETC 2017 is proud to present an engaging Conference Programme, packed full of inspirational education addressing business concerns and challenges and exploring all that’s up and coming in the wine and culinary tourism industry. Session topics include branding & marketing, wine tourism research, innovation, grape escape destinations, professional & staff development and wine tourism business development & strategy.

Hold fire on clicking the link below to view the preview programme. There’s more!

As well as an exhibition area and a wine tourism Workshop that guarantee face to face contact between exhibitors, wine tourism experience providers and delegates, there’s an array of networking opportunities to ensure delegates have the chance to build and create meaningful relationships essential to their business. AND delegates can extend their stay and track down the perfect vintage under the brooding presence of Mount Etna through a 2 day winery visit prog.

View the Preview  Conference Programme here>>

Register here>>

Register as an exhibitor here>>

Register as a wine tourism experience provider here>>

La Bottiglia è stappata! IWINETC svela il Programma del Convegno

L’approfondimento di branding e marketing per il turismo eno-gastronomico è un tema chiave nel programma del Convegno internazionale dell’Enoturismo, Esposizione e Workshop.

Il contenuto del programma di quest’anno è stato creato tenendo conto di ricerche e commenti sulle edizioni precedenti. Molte delle sessioni esploreranno le direzioni e i metodi dello sviluppo dell’Enoturismo e forniranno una panoramica di tecniche, approfondimenti e soluzioni. Tutte le sessioni si svolgeranno nei primi due giorni dell’evento all’Hotel Villa Itria, situato sotto la massiccia e minacciosa presenza del Monte Etna.

Nel contenuto:

Come gli eventi possono dare una spinta al vostro business in bassa stagione; L’importanza della narrazione;Gli alti e bassi nel fare branding su una piccola meta di enoturismo;Strategie efficaci di destinazione;Come attirare e mantenere i clienti;Come connettere il vostro brand turistico con il consumatore; Distinguersi dalla concorrenza; Come costruire un’immagine sempre riconoscibile per la vostra meta di enoturismo.

Robin Shaw, Relatricechiavee consulente di Enoturismo è pronta per mostrarci alcune compagnie di marketing savvy. Robin ci fornirà alcuni risultati sorprendenti di alcuni casi studiati in Australia e in Sud Africa.

Continuando sul tema brading e marketing, Judith Lewis, esperta SEO al De Cabbit Consultancy ci mostrerà delle strategie di marketing digitale di successo e come ottenere visibilità nel mondo digitale.

In merito al tema di destinazioni di Enoturismo, sul gradino più alto del podio,ci saranno la Master of Wine Susan Hulme e il Master of Wine Mai Tjemsland  con le loro relazioni e degustazioni sui vini rossi dell’Etnea e sui vini Siciliani – un viaggio sensoriale di andata e ritorno da Palermo a Ragusa.

“Abbiamo sempre lavorato molto per produrre temi rilevanti e contenuti approfonditi per il Programma del Convegno e dopo l’ottava edizione in Catalogna, abbiamo deciso di scegliere le relazioni in base ai feedback dei partecipanti in modo da proporre contenuti realmente utili al fine di meglio rispondere alle aspettative e alle esigenze.Il risultato è un programma assolutamente innovativo e coinvolgente, ispirato da coloro che parteciperanno al IWINETC 2017 Sicilia, Italia.”Commenta Anthony Swift, Regista del IWINETC.

Gli altri 4 temi, parte del Programma del Convegno saranno:

  • Sviluppo Professionale: Consigli e approfondimenti degli esperti per migliorare la nostra carriera nel settore dell’Enoturismo.
  • Ricerca: Tendenze e previsioni su vari aspetti dell’Enoturismo
  • Mete di Enoturismo:Sessioni chiave dedicate a Tour Operator e Agenti di Viaggio
  • Network &Connessione: Presentazioni formali ed informali comprese degustazioni di vino come consueto. 

E’ ora disponibile la Preview del Programma del Convegno>> https://www.iwinetc.com/2017italy/conference-programme-talks

Registrati per partecipare al IWINETC>>https://www.iwinetc.com/2017italy/conference-registration

The Cork is out of the Bottle! IWINETC unveils Conference Programme

Insight into branding and marketing for the wine and culinary tourism industry is to be one key theme for this year’s International Wine Tourism Conference, Exhibition & Workshop Programme.

The content for this year’s programme has been created based on research and on feedback on previous editions. Many of the sessions will explore the directions and methods of wine tourism development and provide an overview of techniques, insights and solutions. All of the sessions will take place over 2 days of the event in the Hotel Villa Itría located under the massive brooding presence of Mount Etna.

Content will include how events can improve business in the low season, the importance of story-telling, the ups and downs of branding a little known grape escape destination, effective destination strategies, how to attract and retain customers, how to connect your tourism brand to the consumer, stand out from the competition, and how to build a stand-out image for a grape escape destination.

Robin Shaw, Key note speaker and wine tourism consultant is set to show us some savvy marketing campaigns. Robin will provide some startling results based on case studies in Australia and South Africa.

Continuing on the branding and marketing theme, Judith Lewis, SEO expert at De Cabbit Consultancy will look at strategies for digital marketing success and how to optimise visibility in the digital world.

On the theme of Grape Escape Destinations, Master of Wine Susan Hulme and Master of Wine Mai Tjemsland top the bill with talks and tasting on Etna’s red-hot wines and wines from Sicily – a round-trip and tasting from Palermo to Ragusa.

“We have always worked hard to produce relevant, on topic themes and insightful content for the conference program and after the 8th edition in Catalunya we decided to choose talks based more on attendee feedback and thereby delivering really useful content in order to better meet expectations and needs. The result is an innovative, immersive conference programme inspired by those who will be attending IWINETC 2017 Sicily, Italy.” Commented Anthony Swift, IWINETC Director.

The other 4 themes as part of the Conference Programme will be:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal presentations usually including wine tasting

The Preview Conference Programme is now available>> 

Register to attend IWINETC>>

IWINETC highlights not to miss this year!

The International Wine Tourism Conference, Exhibition and Workshop (IWINETC) is the leading global event for the wine and culinary tourism industry and in 2017 will take place in Sicily. The event gathers wine and culinary tourism professionals for three days of focused business opportunities, thought provoking conference talks and networking to drive the wine tourism industry into the future.

IWINETC Highlights you should not miss!

IWINETC Highlights Sicily 2017

This event has a strong and successful 9 year history as the leading conference for the global wine and culinary tourism, starting out in 2009 in Spain.

The first edition of the event was attended by 120 delegates from 20 countries Since the 3rd edition the event has been hosted in Porto, Portugal, Umbria, Italy, Croatia, Georgia, Champagne, France and Barcelona Spain and has seen 2000+ professionals attend the event many of which attend on a regular basis.

Complete your registration today to join us in March under the brooding presence of Mount Etna, Sicily!

Register here>>

Register as an exhibitor here>>

Register as a wine tourism experience provider here>>

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There’s Exciting Wine to Discover on the Mountain

iwinetc-grand-tasting-2017 etna winesEtna Wine is on a roll ticking all the boxes: distinctive indigenous grape varieties, cool-climate conditions at altitudes between 400m to1,100m; myriad soil types from volcanic ash and pumice to patches of limestone and sand; terraced slopes and even some pre-phylloxera vineyards.

During the International Wine Tourism Conference Sicily 2017(IWINETC), key note speaker, Susan Hulme MW will deliver a talk titled Red Hot Rosso’s & Cooled down Biancos followed by Wines of Etna Grand Tasting featuring wines made from indigenous red grape varieties Nerello Mascalese & Nerello Cappuccio and whites grape varieties: Carricante & Catarratto.

About Susan

Susan Hulme MW is a British Master of Wine and an Italian Wine specialist living in the UK.

In the past Susan has lived and worked in Italy, in Sicily, Bari, Naples and Tuscany. She became a Master of Wine in 2005. She won the Madame Bollinger Tasting Medal, awarded for an outstanding performance in the tasting part of the Master of Wine examination.

Susan Hulme MW speaker at IWINETC Sicily 2017Most recently Susan was the Italian Wine Reviewer for LePan Media, a website and magazine based in Hong Kong.

Susan is also involved in wine consultancy, wine judging and wine education. She is responsible for co-ordinating the European course days for second year MW students in the UK.  She has been a panel judge for the International Wine Challenge (IWC) for the last 10 years and was a judge for Decanter World Wine Awards (DWWA) as well as having been invited as a guest judge at many international competitions.

Susan is also a former chairman of the Association of Wine Educators (AWE) and has been the editor of the AWE Newsletter ‘AWE Inspiring News’ since 2005.

Since 2007 she has been on the Institute of Masters of Wine Events Committee, organising events such as the Madam Bollinger tasting and Languedoc-Roussillon event.

Aside from wine reviewing and wine writing, Susan runs her own education and consultancy company, Vintuition Ltd, based in Windsor, UK and provides all kinds of training and wine courses for the trade and members of the public.

Susan is one of 4 key note speakers at IWINETC and will blend with  Mai Tjemsland MW, Judith LewisRobin Shaw as 2017 Keynotes. The 2017 Sicily Conference will include around 30 talks classified in one of the following areas:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal presentations usually including wine tasting

Join us March 28 & 29, 2017

Registering for IWINETC is the only way to experience these fantastic speaker sessions. Registration is open  – start planning today by browsing attendance options to find the perfect fit for you and/or your business.Stay on a couple of days more and visit some of the Etna producers included in the Grand Tasting. Tour 1: Discover the picturesque slopes of Etna and Tour 2:  All aboard the Etna Wine Train to track down the perfect vintage

Many more speakers will be announced later in December – so stay tuned and follow us on Twitter. Get ready for the most explosive IWINETC experience yet!

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Digital Integration in the Wine Travel & Tourism Industry

Announcing the first wave of speakers for the IWINETC 2017! We are thrilled to reveal the blend of  Mai Tjemsland MW, Susan Hulme MW, Judith Lewis & Robin Shaw as 2017 Keynotes. The 2017 Sicily Conference will include around 30 talks classified in one of the following areas:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal presentations usually including wine tasting

We are thrilled to feature Judith Lewis as one of the four keynote speakers. Here’s a taste of two talks to look forward to:

Digital Integration in Wine Travel & Tourism: Strategies for Success

With restrictions and limitations on advertising, as well time, is it worthwhile to put so much effort into digital within the wine tourism sector? In this session you will learn how to create efficiencies in your digital marketing efforts including which channels to focus on as a travel and tourism professional, when and why. You will be introduced to tools and planning ideas to help you focus your marketing efforts in the right way specifically for the wine tourism market which requires a different approach than some other verticals. You’ll get tips on how to win at social media, where to invest in advertising for efficiencies and how to make your travel and tourism website more visible. This session will include plenty of recommendations to help you advance your digital marketing efforts which you will be able to implement straight away.

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Connecting Your Tourism Brand to the Consumer

Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a travel and tourism marketing message begins (well before the search) and ends (once trust with a site is established – not after booking), through to identifying those opportunities within the online travel and tourism marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the specific digital touch points best aligned with the wine travel and tourism vertical your business could leverage, how consumers interact with those touch points during their journey to selecting a grape escape destination and then a package, and finish with where traveller interaction may be headed in the future. This session is best suited to those wine and culinary tourism businesses who are looking to develop a future-proof digital market approach and better understand the opportunities which are overlooked by many travel and tourism operators/agents.

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About Judith

Judith Lewis ponenete at IWINETC 2016Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate)

Join us March 28 & 29, 2017

Registering for IWINETC is the only way to experience these fantastic speaker sessions. Registration is open  – start planning today by browsing attendance options to find the perfect fit for you and/or your business.

Many more speakers will be announced in December – so stay tuned and follow us on Twitter. Get ready for the most explosive IWINETC experience yet!

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