There’s still time to apply for the IWINETC Buyer Programme for Agents…

IWINETC 2016 Destination CatalunyaAs we approach the big event for the International Wine Tourism Market in April 2016, we’d like to invite you to take advantage of the opportunity to apply to be part of the Agent group in Barcelona this year, from the 4 – 10 April.

If you are a decision maker, wine and or food tourism planner, buyer or corporate travel manager, make the best business decision of 2016 and apply today for the exclusive IWINETC Agent Programme.

There is still space available on this exclusive programme, where you can enjoy benefits including:

• A schedule of appointments with your choice of around 50 wine tourism experience providers from around the world
• Complimentary accommodation, transfers and meals
• Exclusive networking events most involving wine tasting 🙂
• Tailored seminars and workshops to enhance your professional development
• Inspiration and ideas from the exhibition area

Interested? Don’t miss out and apply today here>>

Application deadline is 24 March 2016

The IWINETC team

Mediterranean Wine Road Takes a Detour to IWINETC

La Carretera del Vi 12 wineries have joined forces to create Spain´s first ‘Mediterranean Wine Road as part of a new wine tourism initiative during mid-2015. La Carretera del Vi is a wine tourism attraction that is based on an ancient route that travels through the Penedès wine region and crosses seven different muncipalities. This road, originally used by the Romans as a wine trading route, begins in Sant Marti Sarroca and journeys through vine-covered mountains until it reaches the seaside town of Sitges. Dotted along the trail are wineries and numerous touristic attractions such as Medieval castles, Iberian villages and fine examples of Modernist architecture.

Sant Martí Sarroca IWINETCHistoric sites aside, the real purpose of this road was for tourists to experience the region´s wineries. There are many key venues worth visiting along the way, including the family run Bodegas Torres and Finca Viladellops; both of which offer open cellar doors, tastings and guided tours. VINSEUM also gives cultural enthusiasts the ability to step back in time to witness the rich, wine-making history of the region by displaying exhibitions which account for more than 17,000 items. In order to complete their gastronomic journey, visitors can make a well-earned stop at the Mas Rabell Restaurant to taste one of their exceptional menus or even sample their Blind Tapas tour.

Mas Tinell Exhibitor at IWINETC 2016The best way to travel the 40 kilometre route is by car but tourists can also opt to do La Carretera del Vi by foot or bicycle, providing that they have somewhere to stay. Comfortable accommodation options include the deluxe, 5-star Cava & Hotel Mastinell and also the Hotel Dolce Sitges which is sure to tempt travellers with their spa and swimming pools.

Torres Gold sponsor IWINETC 2016The La Carretera Del Vi  showcases the Cava and wine culture of the Penedès and surely complements the IWINETC as all of the businesses mentioned here are participating as either exhibitors or in the Wine Tourism Workshop. Additionally, Torres is one of the conference´s Gold Sponsors and will be hosting a guided tour and Gala Dinner at their Mas Rabell Restaurant as part of the IWINETC´s Networking programme.

Sara Klank

8th Edition International Wine Tourism Confrence, Exhibition & Workshop -5 & 6 April 2016>>

Taste the Textile at the IWINETC Exhibition

Introducing Desedamas – two Spanish sisters who are master artisans in their handling of silk and textiles. Cecília and Mercè Gonzalez are putting on a unique exhibition at the 2016 IWINETC and  will be presenting a ‘tasting menu’ of their fine textiles.

“Tast Textil” is the artists’ sensory experience of a degustation that they had at fine dining Catalan restaurant, and is a recreation of the food and beverages that they sampled that night. Through the exhibition, viewers are able to directly experience, both visually and texturally, 14 food dishes and 7 beverages. On the menu are food recreations, one of which showcases the sweetness of a cream covered parsnip dish while another the dark, richness of a decadent chocolate dessert. From the beverage-inspired artworks, you can see the sparkling characteristics of a golden coloured Cava along with a piece that portrays the stillness and purity of water; plus other works representing beer, white and red wines and a liquor.

All pieces are meticulously handcrafted and can take months to create in the Igualada studios as the different fabrics are hand dyed, woven and stitched with the finest of care and precision. IWINETC participants will be able to savour Desedamas’s delicious textiles during the conference´s resource exhibition and have the chance to meet the craftswomen behind these appetising artworks.

Here’s a taste of what to expect:

Sara Klank

Eventbrite - IWINETC 2016

Wine Tourism Conference set to be a Sparkling Success

The International Wine Tourism Conference (IWINETC) for 2016 is rapidly approaching and set to be the highlight of the year for key players in the wine and gastronomy industry. This annual event is being held in the Barcelona province, Catalunya and offers wine tourism professionals globally a unique opportunity to network and exchange ideas. The two day (5 & 6 April) official conference program for 2016 has now been finalised which gives attendees a brief taste of what to expect from the exciting event which hosts about 30 different talks,  workshops and symposiums. There is also a  resource exhibition area, various social events and the additional Wine Tourism Workshop, making it a conference that is not to be missed by those who are serious about the sector.

IWINETC kicks off on the 4 April by giving participants a chance to visit to one out of four of the best Cava producers of 2016 as stated in the recently published “50 Great Cavas 2016 by Wine Pleasures. This is followed by a Welcome Reception which features addresses from Mr  Xavier Espassa Añoveros, General Manager of the ‘Catalan Tourist Board’,  and Mr Miquel Forns i Fusté  of the ‘ Barcelona Province Council Tourist Boardl’ plus a memorable tasting experience of local tapas matched with Cavas and wines sponsored by Codorníu.

But the real ‘substance’ of the conference begins on the 5 April with a full day of talks, masterclasses and the opening of the exhibition area. The talks themselves are held over two days, span across five categories and are offered in simultaneous translation; from English to Spanish and vice versa. Attendees will have the hard pressed task of trying to choose which sessions to attend as there are  at least three different talks offered during each of the scheduled times.

A sample of the kind of talks that you can expect under each category include:

  • Professional Development: ‘SEO Masterclass for the Wine Tourism Industry’ – by Judith ‘deCabbit’ Lewis, founder of deCabbit Consultancy
  • Research: Key Factors of Wine Tourism In Catalonia’ – by Damià Serrano, from Barcelona University;
  • Branding and Marketing: “El Enoturismo y la Colaboración Público-Privada” – by Carme Ribas, from RECEVIN
  • Grape Escape Destinations: “Wine Tourism In Bulgaria: Where History Meets The Future”- by Zina Sorensen

Sarah Jane Evans Master of Wine & speaker at IWINETC 2016.But participants are likely to be most looking forward to the Networking talks which are headlined by Sarah Jane Evans, Chairman of the Institute of the Masters of Wine,  who will be facilitating the highly anticipated ‘Official IWINETC Grand Cava Tasting’ featureing Cavas from Gramona, Llopart, Codorníu, Freixenet, Castellroig and Vallformosa.

Both conference days also include active social and gastronomy events such as the guided visits to the IWINETC´s Gold Sponsors, Freixenet  and Torres . The visits will be followed by exclusive Gala dinners at each location created by culinary experts and matched with wines and Cavas.

There will be plenty of information sharing as the conference will host a resources exhibition which will involve around 20 wine and tourism exhibitors. Participants will have the opportunity to discover new international grape escape destinations, taste different products and enter various competitions and raffles.

But the experience does not end after the formalities of the IWINETC conclude as post conference, there is a one day Wine Tourism Workshop on offer. This full day workshop enables tour operators and travel agents, specialised in wine and culinary tourism, the chance to connect and engage with wine tourism experience providers from countries as diverse as Georgia, Greece, France, Italy, Portugal and Spain. This workshop has a main focus on bringing in key buyers and new business opportunities and will involve a diverse range of key professionals. Wine Tourism Experience providers include the likes of Turisme El Baix Llobregat, Movimento Turismo del Vino Puglia, enoturismePENEDÈS, Bodega Otazu , & Tenuta di Artimino.

If conference attendees prefer an outdoor experience, they also have the option of attending two different Post Conference Wine Tasting Tours to Conca de Barberà & Tarragona or Cava & Penedès >>, scheduled for the 7 and 8 April.

With Premium Sponsors like the Catalan Tourist Board and the  Barcelona Province Tourist Board supporting the event, the International Wine and Tourism Conference 2016 will be an experience that caters for both professionals operating in the sector as well as individuals who are eager to learn more about wine. The IWINETC is quickly approaching and tickets are still available for online purchase.

Eventbrite - IWINETC 2016

The 8th edition of the International Wine Tourism Conference, Exhibition and Workshop coincides with Catalonia being named as the European Region of Gastronomy 2016

Premium sponsor (1)

Paesaggio Sicilia to Boom at IWINETC

Sicily has an average annual wine production ranking between the second and third position among the Italian regions. But what makes Sicily a very significant area for the wine production are the several varieties of native grapes and the dramatic climate and geological differences of the wine production areas which have resulted in twenty-two DOCs and one DOCG. Autochthonous grapes grow in the volcanic soil up in the snowy volcano Etna, in the lush Aeolian island of Salina or ripe in the southern coast of Sicily constantly exposed to the warm African breezes.


With the highest number of organic farms in the whole country, Sicily is perhaps the most eclectic and interesting farming region of Italy. The outstanding quality of our PDO olive oil, durum wheat, cheese, citrus, almonds, cappers, vegetables, herbs and the generous sea provide the fundamental ingredients for our century long excellent culinary traditions.

Paesaggio Sicilia Tour Operator is a team of people with a deep knowledge of Sicily and a great passion for its people, landscapes, culture, history, culinary traditions, agriculture and oenology.

The fil rouge of all our programmes is the personal contact with local people, culture and traditions. We organise wine and food programmes to visit the most traditional and creative wineries and to experience the daily life of rural enterprises.

We offer small group tours, tailor made programmes and private tours for those travellers who want to discover the most beautiful regions of Sicily, moving at nature’s pace in the respect of local culture and environment, travelling freely but discretely in those areas off the most beaten tourist tracks.

Paesaggio Sicilia Tour Operator will take part as provider at the IWINETC and workshop 2016 in Barcelona. For more info please contact us at or visit and


Wine Roads of Greece at Global Event for Wine & Culinary Tourism Industry

2016 sees the PAM DMC born GREEK WINE ROADS, once again making its presence felt in the largest event for the wine and culinary tourism industry in Barcelona (IWINETC 5-6 April), showcasing its innovative and high quality services while promoting Greece as a great grape escape destination.

WINE ROADS OF GREECE PRESS RELEASE - IWINETCAfter more than 30 years of experience in incentives, cultural and special interest tours ranging from archeology to bird watching, PAM DMC is the first agency of its kind to introduce exclusive, tailor-made wine tours in Greece.  Our expertise in Greece’s tourism industry, our personal contacts with all major and pioneer wine makers and our constant on the field scouts, led us to design innovative tours combining oenology, culture and tradition along with our personalized and proactive customer service.

Greece, apart from being the most historic country of the ancient wine world , offers today not only rare, fine wines, unknown abroad, but also a great travel experience to the wine lover combining world heritage archaeological sites, some of the most breathtaking scenery in the world, internationally awarded wines,  more than 100 indigenous varieties, craft traditions ( olive oil, spirits, cheese, charcuterie, organic and bioclimatic farming), gastronomy ranging from old style tavernas to gourmet restaurants,  ideal weather conditions and meetings with wine experts, sommeliers or simply wine lovers.

PAM DMC Director, Thanasis Laskaratos will be delivering a talk within the IWINETC programme aimed at Tour operators and travel agents titled : Discover The Land of Dionysos – Greece 

Enoturisme DO Alella Wine Route to be Showcased at IWINETC

Enoturisme DO Alella will be present at the 8th International Wiine Tourism Confernce, Exhibition & Workshop (IWINTEC) to showcase all the wine tourism resources that our region offers through the DO Alella Wine Route. At our destination you will be able to engage in a broad range of activities related to wine and the vineyards. Cellars, restaurants, wine pubs, wine therapy treatment centers, lodging… all of these provide a unique set of experiences that you will only be able to enjoy in Barcelona’s vineyard.


Very close to Barcelona, nestled between the sea and the mild hills of the Serralada Litoral, we find a landscape of vineyards whose roots go back over two thousand years.  The Appellation of Origin Alella, the oldest and smallest in Catalonia, is a tiny oasis currently shared by three Catalan counties, the Maresme, the Vallès Oriental and the Barcelonès.  A provocative combination of colors, fragrances and tastes, our wines convey the nature, history, identity and culture of the area.  The wine and the vineyards have defined the landscape and the life of a land that offers a rich and well-preserved architectural heritage and a broad and varied offer of cultural, touristic, gastronomic and commercial activities.

This slideshow requires JavaScript.

We invite you to discover our territory, taste our wines and enjoy the diverse proposals for a wine-based experience involving all five senses that are currently offered by the different municipalities of the Alella DO.

For more information on the event please visit the IWINETC website>>

IWINETC 50 Great Cava Winery Visit to Gramona

In the heart of Sant Sadurní d’Anoia, the Gramona winery can be found, where since 1875 wines have been made. The cellar is a spectacular example of historical architecture which sits on three levels of stone and wood and is a cool, humid and long, dark labyrinth paved with bottles making it the perfect environment for ageing Cava. The highest level of the cellar hosts the wine heritage of the family, a crypt showcasing a collection of bottles dating back as far as the 1950s. Next to the crypt there is an old room called the Enoteca which showcases the best bottles which have been aging since the end of 1990s. Here, ancient instruments of winemaking are exhibited to tickle the curiosity of the visitors, and to pay homage to the traditional idea of Cava and its Classic Method.

_DSC2121 copiaGramona is special as it is one of the few Cava producers where the crianza en rima (the ageing) is done by hand. Gramona’s Cava appears in the bottle bright and gold in colour. This is the mark of the long aging process which all of the bottles are subjected to. The family owns 50% of its vineyards (150 hectares). The other 50% is leased and rented to loyal cultivators who are long-term business partners of la casa and receive the same training and financial support as with Gramona’s land. III Lustros is the flagship Cava and it is a blend of Xarel.lo and Macabeo. The varietals of Pinot Noir and Chardonnay have been added for blending since 1910.

Masters of the Larga Crianza, Gramona age Cava from four to ten years. This philosophy ensures the high quality of the wines which are crafted as a piece of art. The multi-award winning 2002 Celler Batlle Gran Reserva Brut is only one example. Recently, the III Lustros 2004 was reviewed in the Wall Street Journal and classified as one the best Sparkling Wines in the World competing with the best Champagnes. Argent Rosado is a further example of an exclusive product with a total output of only 6000 bottles a year. Gramona is indeed a traditional casa of artisanal cavistas whose family business shines across the Penedès.

Gramona III LustrosGramona have 2 Cavas amongst the 50 Great Cavas 2016 each one with a gold medal and they are as follows:

  • Imperial (97 pts)
  • III Lustrus (95 pts)

Registered conference delegates will have the opportunity to visit Gramona as part of the IWINETC Conference programme starting on 4th April at 14.15. Later at 20.00 there will be a Welcome Reception from the host and Premum Sponsors followed by a tapas evening with Cavas and wines.

IWINETC 50 Great Cava Winery Visit to Vallformosa

Vallformosa 4Owned and managed by the Domenech family, the Vallformosa winery is now in its 5th generation of wine growers. While the business has evolved since its founding in 1865, it is still very much linked to its family origins and with 3 of the 4 youngest children embracing the passion for the wine business; it stands to be carried on well into the future.

A real feature of the winery is the museum on site which displays old tools once used in the vineyards. This is the first stop for wine tourists and gives an insight into the history of these wines. In its earliest years Vallformosa produced only in bulk, it was only after the civil war they began making wine by the bottle. Seeking to preserve the company’s origins they do still produce some of this wine, however it is only 5-10% of the business.

Vallformosa have found a way to reduce wastage by selling off the sediment and stem residue from the wine grapes to be used in the production of whiskeys and other alcohols. With 12,000,000 wines produced annually, this also means a lot of bottles used. With this is mind, the winery use environmentally friendly glass for their production.

The picturesque surroundings of the winery set a beautiful scene for its visitors to enjoy and make it an ideal venue for weddings and corporate events alike. While the space has been developed to host such things with conference facilities in the new building, one of the most beautiful settings is what they call the “Dome Room”, given its name because of the charming old round ceiling. The room looks through a glass wall to the barrels of wine in the cellar and is complimented by the original 1970s lights, combining an authentic old Spanish feel with a modern sophistication.

Taking advantage of its appealing facilities, Vallformosa hosts an annual solidarity dinner “Vallformosa Fight against Cancer” and works in collaboration with the Catalan Oncology Institute Foundation. Expanding on the success of these dinners they have now also developed special edition caps for their new ranges of Cava to raise awareness for the cause.

Gala BrutVallformosa have 4 Cavas amongst the 50 Great Cavas 2016 each one with a gold medal and they are as follows:

  • Origen Brut Nature (97 pts)
  • Col.lecció Brut Reserva (95 pts)
  • Origen Brut (94 pts)
  • Gala Brut Reserva (94 pts)

Registered conference delegates will have the opportunity to visit Vallformosa as part of the IWINETC Conference programme starting on 4th April at 14.15. Later at 20.00 there will be a Welcome Reception from the host and Premum Sponsors followed by a tapas evening with Cavas and wines.

Eventbrite - IWINETC 2016

IWINETC 50 Great Cava Winery Visit to LLopart

llopart-caves-3According to documents dating back to 1385, the vineyards at LLopart were granted to Barnardus Leopardi, but over the centuries, grain and olive cultivation were added to the estate. By the late 17th century the land was switched to vineyards exclusively and by 1887 the first bottling of Cava occurred. Today, the family continues to uphold family traditions and produce artisanal Cava. The taste may be the same, but some changes in aesthetics are observable.

With an old stone watchtower looking over the winery and the old bodega and cellars perched at the highest point of the estate, guests enter into a futuristic glass and steel structure that is the main building for Llopart today.  A large reception area where historical records and paraphernalia are on display in the front portion, the back portion functions as the tasting room with display cases of available products for sale.

llopart-caves-1After an introduction and explanation of the company logo – a map of the road leading up to the property from an era long past – the tour winds up the spiral staircase of La Heradad Can Llopart de Subirats tower. The walls are lined with portrait paintings of various ancestors and lit with chandeliers tastefully made up of green-glass Cava bottles. The exit at the top leads to a terrace, where guests may experience momentary blindness due to the Mediterranean sun, only to regain vision and think they are facing an extraordinary mirage. The spectacular view from the driveway is enhanced here with the additional uninterrupted view of the terraced vineyards backed by the distant Montserrat Mountain. Turning around to face the bodega leads to the realisation that the terrace is level with a small patch of vines that are growing on top of the cellar and bottling facility.

Cava Fountain at LLopart
Cava Fountain at LLopart

Llopart is unique in that the estate is divided into three plots mostly on terraced or sloped fields, which means the vines are weaker and produce less fruit compared to other vineyards in the region. Nonetheless, Llopart takes this disadvantage and uses it to its benefit by producing quality Cava that is distinct and rich in flavour.

Wander down from the vines to enter the concrete cellar and it’s like stepping into a dream world. Dark with aging Cava bottles stacked metres high, the occasional gleam or sparkle of light passing through the dense stacks of bottles gives the impression of being in a hyper-futuristic secret chamber out of a spy thriller. Entering into another section where the walls have been constructed out of stacks of aging bottles is a space littered with a dozen or so quirky stools shaped like Cava corks made out of cork. Have a rest and watch a short promotional film before moving on to the pinnacle of extravagant spectacle. In the corner of the long vast riddling room lies a caged area behind which sits a majestic round table with a wild chandelier made up of tentacles of light illuminating a bottle of Ex Vita Gran Reserva Brut.

The extravagant aesthetics of the modern building of Llopart suggest a new focus on publicity and impressing visitors, but behind this polished facade lies centuries old experience and strong family tradition that is reflected in the superb taste of the Cava.

Llopart-Exvite-Brut-Gran-Reserva WEBLlopart have 2 Cavas amongst the 50 Great Cavas 2016 each one with a gold medal and they are as follows:

  • Ex Vite (96 pts)
  • Leopardi (94 pts)

Registered conference delegates will have the opportunity to visit Llopart as part of the IWINETC Conference programme starting on 4th April at 14.15. Later at 20.00 there will be a Welcome Reception from the host and Premum Sponsors followed by a tapas evening with Cavas from Codorníu (DO Cava)  and wines from Raimat (DO Costers del Segre) and Scala Dei (DOQ Priorat)

Eventbrite - IWINETC 2016