Digital Integration in the Wine Travel & Tourism Industry

Nov 21, 2016 | IWINETC 2017 Sicily Italy, 2017 Sicily

Announcing the first wave of speakers for the IWINETC 2017! We are thrilled to reveal the blend of  Mai Tjemsland MW, Susan Hulme MW, Judith Lewis & Robin Shaw as 2017 Keynotes. The 2017 Sicily Conference will include around 30 talks classified in one of the following areas:

  • Professional Development: Expert advice & insight into enhancing our career in the wine tourism industry
  • Research: Trends and predictions on aspects of wine tourism
  • Branding & Marketing: These sessions are certain to give you ideas to improve your business
  • Grape Escape Destinations: Key sessions dedicated to tour operators and travel agents
  • Network & Connect: Formal & Informal presentations usually including wine tasting

We are thrilled to feature Judith Lewis as one of the four keynote speakers. Here’s a taste of two talks to look forward to:

Digital Integration in Wine Travel & Tourism: Strategies for Success

With restrictions and limitations on advertising, as well time, is it worthwhile to put so much effort into digital within the wine tourism sector? In this session you will learn how to create efficiencies in your digital marketing efforts including which channels to focus on as a travel and tourism professional, when and why. You will be introduced to tools and planning ideas to help you focus your marketing efforts in the right way specifically for the wine tourism market which requires a different approach than some other verticals. You’ll get tips on how to win at social media, where to invest in advertising for efficiencies and how to make your travel and tourism website more visible. This session will include plenty of recommendations to help you advance your digital marketing efforts which you will be able to implement straight away.


Connecting Your Tourism Brand to the Consumer

Understanding where a wine tourism consumer is open to encountering your brand is one of the easiest and yet most difficult things to get right. From understanding where receptivity to receiving a travel and tourism marketing message begins (well before the search) and ends (once trust with a site is established – not after booking), through to identifying those opportunities within the online travel and tourism marketplace, planning your route to market can suddenly seem less clear. In this session we’ll investigate the specific digital touch points best aligned with the wine travel and tourism vertical your business could leverage, how consumers interact with those touch points during their journey to selecting a grape escape destination and then a package, and finish with where traveller interaction may be headed in the future. This session is best suited to those wine and culinary tourism businesses who are looking to develop a future-proof digital market approach and better understand the opportunities which are overlooked by many travel and tourism operators/agents.



About Judith

Judith Lewis ponenete at IWINETC 2016Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.

Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate)

Join us March 28 & 29, 2017

Registering for IWINETC is the only way to experience these fantastic speaker sessions. Registration is open  – start planning today by browsing attendance options to find the perfect fit for you and/or your business.

Many more speakers will be announced in December – so stay tuned and follow us on Twitter. Get ready for the most explosive IWINETC experience yet!


International Wine Tourism Conference (IWINETC)

Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.


Tel: +34.93.897.70.48

Wine Events Worldwide.
Vino y Sol, 1 · 08779
La Llacuna, Barcelona-Spain


Join the IWINETC Network

Stay up to date on conference happenings


Join the IWINETC Network
Stay up to date on conference happenings