We’re thrilled to announce Felicity Carter, editor -in-chief of Meininger’s Wine Business International, the world’s only global, English language wine business magazine as our second confirmed keynote speaker at IWINETC, 12 & 13 March 2019.
Felicity is a regular speaker at international wine events from ProWein to Wine2Wine, and she has spoken on wine tourism at a number of international conferences, including in Hungary, South Africa and Portugal. A wine judge, Felicity has judged in Portugal, Germany, Bordeaux, Brussels and Georgia, and in 2015 formed part of the ‘empowerment of women in wine’ panel for Wines of Argentina. She is an international judge of the Australian Gourmet Traveller Wine List of the Year, and the China Wine List of the Year, and has been the international judge of the nationally televised German Wine Queen finals.
Felicity will draw on her long experience in journalism and wine tourism and will be delivering a talk relevant to all business and institutions involved in the branding, marketing and commercialisation of wine and culinary tourism in a talk titled The importance of Media in Wine Tourism – If you build it they will come – if they know about it. A key plank in any tourism marketing strategy has to be dealing with media, whether that’s traditional print and broadcast media, or influencers on social media. Felicity Carter will discuss with case studies low- to no-cost ways to get media attention, from crafting a perfect pitch through to leveraging media relationships.
IWINETC conference talk programme stretches across two days covering five topical content themes (Research, Professional Development, Branding and Marketing, Grape Escape Destinations and Networking) all aimed at inspiring and educating delegates with sessions that tangibly add value to their business life and personal development.
The 2019 and 11th edition of the International Wine Tourism Conference will take place in the Basque Country at the Palacio de Congresos Europa, Vitoria-Gasteiz on the 12th and 13th March 2019. It’s the perfect setting to gain knowledge, improve business connections, network and discover Rioja Alavesa and Txakolí wines and the Basque Country as a grape escape destination.