Mark your calendars, wine and culinary tourism professionals, as IWINETC, the International Wine Tourism Conference, is set to take over Plovdiv, Bulgaria, on April 9th and 10th, 2024. Prepare to be captivated by an array of thought-provoking talks, immersive workshops, and networking opportunities that will elevate your understanding of the industry and redefine your approach to wine and culinary tourism experiences.
Day 1: Embarking on a Global Wine Adventure
Kickstart your IWINETC journey with insightful discussions about wine tourism in non-traditional spaces, led by Tanisha Townsend. Delve into the power of branding and marketing in the wine industry, unlocking the secrets of crafting a winning strategy with Chris Torres. Discover how artificial intelligence is transforming wine tourism, with Peter Syme guiding you through innovative applications.
As you immerse yourself in the rich culture of Bulgaria’s winemaking heritage, Valentina Soumintoub will explore the impact of cultural events on brand development. And to truly savor Bulgaria’s viticultural excellence, join Nicoletta Dicova for an unforgettable tasting of Bulgaria’s finest wines and winery visits.
Day 2: Expanding Horizons and Harnessing Technology
On day two, Stefano Tulli will guide you through the digital tools revolutionizing B2B wine travel, while Irem Eren will explore the potential of no and low alcohol wines for sustainable growth in wine tourism.
In a hands-on workshop, Ilinka Terziyska will equip you with the skills to create unforgettable wine tourism experiences, drawing insights from research and practice. Chris Torres and Peter Syme will then take you on a journey of leveraging Google’s new Ticket & Activities Editor to enhance your online presence.
Prepare to be captivated by Jana Humpolíková‘s exploration of Central Europe’s wine heritage in Czechia, and Martina Grůzová‘s unveiling of South Moravia’s wine wonderland.
IWINETC B2B Workshop: Connecting the Global Wine Tourism Community
The IWINETC B2B Wine Tourism Workshop will serve as the pinnacle of networking and business opportunities. Agents and providers from around the world will converge to connect, explore collaboration possibilities, and expand their global reach.
View the provisional conference programme agenda here>>
IWINETC 2024 promises to be a transformative experience, propelling you to new heights of wine and culinary tourism excellence. Join us in Plovdiv, Bulgaria, and embark on a journey of knowledge, innovation, and networking that will leave an indelible mark on your career.
