IWINETC 2024 Conference Agenda – Bulgaria 2024

The IWINETC International Wine Tourism Conference is a major annual event for wine and culinary tourism professionals worldwide. With attendees from over 50 countries, it features a day and a half agenda of useful talks, workshops, forums, and a half-day B2B Workshop, providing valuable business opportunities. The conference includes a compact Exhibition showcasing grape escape destinations and industry providers. The B2B Workshop facilitates meetings between wine tourism providers and agents specializing in the commercialization of wine and culinary tourism.

The provisional IWINETC Conference Agenda can be viewed below. Please keep checking back as more talks are added..

Dia 1 (09/04/2024)

Network & Connect

IWINETC 2024 Opening Announcements

Anthony Swift, the IWINETC Director, will enthusiastically inaugurate the IWINETC 2024 conference, joined by esteemed officials from Bulgaria (to be announced).

09/04/2024
09:15 am - 09:30 am
Evmolpia
Grape Escape Desitinations

Destination Bulgaria: Wine Tourism Secrets Unveiled

Embark on a vinous journey through Bulgaria's captivating wine regions. Discover the rich heritage of indigenous grape varieties like Mavrud and Rubin. From the Thracian Valley to the Danube Plain, explore diverse terroirs producing distinctive wines. Uncover the intertwining of culture and winemaking, from ancient traditions to modern (more…)

09/04/2024
09:30 am - 09:55 am
Evmolpia
Grape Escape Desitinations

Wine Tourism in Non-Traditional Wine Spaces

When one thinks of wine tourism, one usually thinks to France, Italy or Napa, somewhere like that. But there is wine produced all over the world! What does tourism look like in wine producing countries like Jordan,  Serbia or Bulgaria? During this talk we'll discuss how the experience of wine can be added to tourism by using the culture, history and proper market positioning.

09/04/2024
10:00 am - 10:45 am
Evmolpia
Networking

Time for Coffee

Network and connect during the IWINETC Coffee Break. Find the answer to the following question in the exhibition area. Which exhibitor can tell you about Kallmet, Shesh i Bardhe, and Shesh i Zi.?

09/04/2024
10:45 am - 11:25 am
Exhibition Area
Branding & Marketing

How to Craft a Winning Marketing Strategy in Wine Tourism

Unlock the secrets to captivating both new and existing customers by mastering the art of the consumer journey. Every touchpoint, every message, is a golden opportunity to elevate your marketing campaign and turn it into a profit-generating powerhouse. In this dynamic session, Chris will guide you through a tailor-made strategy designed (more…)

09/04/2024
11:30 am - 12:10 am
Evmolpia
Branding & Marketing

The Feminine Touch: Redefining the Wine Tourism Experience

Women in wine are shaking up the industry, redefining the narrative and elevating the experience. They are not just crafting exceptional wines; they are actively shaping the wine tourism sector, creating immersive experiences that resonate with diverse audiences. Their passion, expertise, and storytelling abilities are attracting a new generation of wine enthusiasts, transforming wine tourism into a journey of connection, learning, and appreciation.

09/04/2024
12:15 pm - 01:00 pm
Evmolpia
Network & Connect

Time for Lunch

Network and build relationships with fellow participants while enjoying exquisite Bulgarian cuisine during the lunch break.

09/04/2024
01:15 pm - 02:25 pm
OPEN Restaurant
Branding & Marketing

How to Use AI to Supercharge your Wine Tourism Business

Explore the transformative power of artificial intelligence in wine tourism. Discover how AI, presented by technology expert Peter Syme, can elevate customer experiences, streamline operations, and optimize marketing strategies. Gain insights to leverage AI as a potent tool in the competitive wine tourism industry.

09/04/2024
02:30 pm - 03:45 am
Evmolpia
Branding & Marketing

Cultural Events in Wineries – a Potential for Brand Development.

A wine tourism experience, apart from visiting the vineyards and wineries accompanied by a wine tasting, may also include a participation in a cultural event. Often those events might be the principal motive for someone to decide on a visit. This session examines the impact cultural events may have on the brand visibility and perception.

09/04/2024
03:00 pm - 03:45 pm
Puldin
Grape Escape Desitinations

Armenia: Your Next Wine Tourism Destination

Join Lilith on a captivating journey through the rapidly growing wine industry of Armenia, where premier wines consistently garner international awards and acclaim. Uncover the secrets of Armenia's five main winemaking regions, each boasting a combination of auspicious terroir, breathtaking landscapes, and a wealth of large and (more…)

09/04/2024
03:50 pm - 04:10 pm
Puldin
Grape Escape Desitinations

Wines of Bulgaria Grand Tasting

The Grand Tasting of Wines of Bulgaria will provide an in-depth overview of the contemporary Bulgarian wine scene. A plethora of wine stiles will be presented, from a classical method sparkling to crisp whites, elegant reds and bold and full bodied ones, ending up with a premium desert wine. The focus will be on the indigenous grape varieties, all (more…)

09/04/2024
04:15 pm - 05:45 pm
Evmolpia

Dia 2 (10/04/2024)

Business

Digital Tools for B2B Wine Travel Professionals

For tour operators and travel experts, the challenge often arises when customers request unique wine experiences in destinations where their contacts are limited. The time-consuming process of searching, emailing, and attempting bookings can result in minimal or no commission. On the winery side, despite potential business-to-business (more…)

10/04/2024
09:00 am - 09:30 am
Evmolpia
Research

Exploring the Impact of No & Low Alcohol Wines for Sustainable Growth in Wine Tourism

No & low alcohol wine is a way to get younger consumers into wine, who are drinkers of tomorrow. It as an opportunity and exciting part of wine´s future. It is not a trend anymore, but a category which is here to stay. There is a market out there of which wine tourism should embrace too.

10/04/2024
09:30 am - 10:15 am
Evmolpia
Networking

Time for Coffee

Network and connect during the IWINETC Coffee Break

10/04/2024
10:30 am - 10:55 am
Exhibition Area
Branding & Marketing

Crafting Memorable Wine Tourism Experiences: Insights from Research & Practice

Tailored for winery owners and specialized travel agents seeking to enhance their products, this immersive workshop delves into the main components of a compelling consumer experience, offering practical examples and valuable tips. Through hands-on participation fostering creativity and strategic thinking, attendees will learn to curate unforgettable journeys that showcase the very best of wine-inspired destinations.

10/04/2024
11:00 am - 11:45 am
Evmolpia
Business

Workshop: Harness the Power of Google ‘Things to do.”

With the announcement of Google’s new Ticket & Activities Editor, a way to list your tours on ‘Things to do’ directly through your Google Business Profile, your experiences have another chance of being found by your customers. Even if you’re very familiar with ‘Things to do’, this workshop will help you get up to speed with the latest developments.

10/04/2024
11:00 am - 11:55 am
Puldin
Grape Escape Desitinations

Czechia: Unveiling the Treasure Trove of Central Europe’s Wine Heritage

Situated in the heart of Europe, in a nation renowned for its beer culture, one can discover surprising yet captivating wine experiences rooted in a two-millennium-old winemaking heritage. The majority of wine production is centered in the southeastern part of the country, and the enchanting region of Moravia encompasses everything one could (more…)

10/04/2024
11:45 am - 12:15 am
Evmolpia
Grape Escape Desitinations

South Moravia’s Wine Wonderland Revealed

Nestled in the heart of South Moravia, a region celebrated for its rich wine culture, awaits a treasure trove of unexpected and exhilarating wine experiences rooted in a time-honored winemaking tradition that spans centuries. The picturesque landscapes of South Moravia, adorned with vineyards, showcase the essence of this vibrant wine- (more…)

10/04/2024
12:15 pm - 12:45 pm
Evmolpia
Business

Closing Plenary Session

Conclusions, Key Takeaways, and Official Announcement of the Host Destination for the 16th Annual International Wine Tourism Conference (IWINETC) 2025.

10/04/2024
12:45 pm - 12:55 pm
Evmolpia
Networking

Time for Lunch

10/04/2024
01:00 pm - 02:00 pm
OPEN Restaurant
Business

IWINETC B2B Wine Tourism Workshop

IWINETC brings together worldwide agents specializing in wine and/or culinary tourism with providers of wine tourism experiences, both from the host destination and internationally. This platform facilitates the establishment of valuable connections for both parties through meticulously arranged one-to-one meetings, carefully matched by (more…)

10/04/2024
02:00 pm - 06:00 pm
Evmolpia
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