Innovative thinking at the heart of IWINETC 2019

Oct 17, 2018 | 2019 Basque Country

We are thrilled to announce that Paul Richer Senior Partner at Genesys Digital Transformation will be joining us one of keynote speakers for 2019! Paul will be delivering a talk titled: AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology – Technology is moving fast.  New buzzwords and acronyms such as AI and IOT are creeping into our everyday language. The technologies that sit behind the buzzwords are creeping into our everyday lives. How are technologies such as Artificial Intelligence and the Internet Of Things going to impinge on wine tourism?  Will they have a major impact or no impact at all?  In this session, you will hear a future perspective on tomorrow’s technology and how it might impact on wine tourism.

Don’t miss our world-class Knowledge Programme beginning on 12 March in Vitoria – Gasteiz, Álava, Basque Country!

Paul is founding partner of Genesys Digital Transformation, the realisation of his vision for a management consultancy offering the highest professional standards to specifically address the requirement for advice and project services relating to technology in the travel, tourism and hospitality industries.

As a result of his consultancy work for many travel, tourism and hospitality organisations, Paul has built an unrivalled depth of experience of digital travel strategies and technologies.

Paul’s background is as a consultancy professional. After qualifying with a Masters Degree in Business Administration (MBA) from Cranfield School of Management, he joined Finite Group plc, a blue-chip strategic IT consultancy operating in the automotive, finance and travel industries. Paul rose to the position of Director heading-up Finite’s consultancy division, leading some of the consultancy’s largest projects for household-name, blue-chip organisations.  He left Finite to found Genesys.

Paul has appeared on television and radio where his expert views on digital travel have been sought. He is regularly quoted in the press and chairs many of the industry’s digital and technology related conferences.

Most recently, he has launched a new business, Sygma Global, combining website development and online marketing services into a single package with regular monthly payments in the style of a mobile phone contract.

He is a Fellow of the Institute of Travel & Tourism and a Member of the Chartered Institute of Marketing.

Paul lives in London with his wife and three children. His leisure interests include gliding, flying and restoring classic cars.

Register here to attend IWINETC 2019>> 

The 2019 and 11th edition of the International Wine Tourism Conference will take place in the Basque Country at the Palacio de Congresos Europa, Vitoria-Gasteiz on  the 12th and 13th March 2019. It’s the perfect setting to gain knowledge, improve business connections, network and discover Rioja Alavesa and Txakolí wines and the Basque Country as a grape escape destination.

International Wine Tourism Conference (IWINETC)

Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world.

Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world.

IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.


Tel: +34.93.897.70.48

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