The world of wine tourism is poised for an exciting transformation, and the upcoming International Wine Tourism Conference (IWINETC) promises to be the ideal platform to explore this dynamic landscape. Set to take place in the captivating city of Plovdiv, Bulgaria, on April 9 and 10, 2024, IWINETC 2024 will bring together a distinguished array of speakers and experts to discuss the latest trends, strategies, and innovations shaping the future of wine tourism. Hereare a few of the renowned experts who will be gracing IWINETC 2024 with their presence.
Embracing Sustainability: Embracing Low and No Alcohol Options in Wine Tourism
Irem Eren, a sustainability advocate with a passion for wine tourism, will explore the growing trend of no and low alcohol options in the industry. She will demonstrate how embracing these alternatives can redefine wine tourism, aligning with environmental consciousness and consumer preferences. Irem will provide insights into the opportunities and challenges presented by this shift, empowering businesses to adapt and embrace a more sustainable approach to wine tourism.
Breaking New Ground: Exploring Non-Traditional Wine Tourism Destinations
Tanisha Townsend, a renowned wine tourism expert, will challenge the notion that wine tourism is solely confined to iconic regions like France and Italy. Instead, she will delve into the emerging opportunities and captivating experiences that await in countries like Jordan, Serbia, and Bulgaria. Tanisha will unravel the rich cultural heritage, unique winemaking traditions, and exceptional terroir that make these regions havens for wine enthusiasts seeking authentic and immersive experiences.
Cultural Fusion: Enhancing Brand Perception Through Wine Tourism
Valentina Soumintoub, a marketing guru with a deep understanding of wine tourism, will explore the transformative power of cultural events in wineries. She will demonstrate how participation in such events, ranging from art exhibitions to music festivals, can significantly elevate brand visibility, perception, and customer engagement. Valentina will unveil how these cultural experiences seamlessly blend with wine tastings to create an unforgettable and enriching visitor experience.
Revolutionizing Wine Travel: Embracing Digital Innovations
Stefano Tulli, the founder of Winedering, will showcase the innovative digital tools his company is developing to revolutionize wine travel for B2B professionals. By introducing a B2B extranet and affiliation system, Winedering streamlines the process of connecting travel experts with wineries globally. This seamless integration of technology and expertise empowers travel consultants to curate unique and personalized wine experiences for their clients.
Artificial Intelligence: Empowering Wine Tourism Businesses for Success
Peter Syme, an expert in leveraging technology for business growth, will explore the transformative potential of artificial intelligence (AI) in the wine tourism industry. He will demonstrate how AI can be harnessed to enhance customer experiences, streamline operations, and optimize marketing strategies. Peter will empower attendees to embrace AI as a powerful tool to elevate their business and stand out in the competitive wine tourism landscape.
Unveiling Central Europe’s Wine Heritage: A Journey Through Czechia
Jana Humpolíková, a passionate advocate for Central Europe’s wine heritage, will take attendees on a journey through Czechia, a treasure trove of hidden wine gems. She will unravel the rich history, unique varietals, and captivating stories that make Czechia a must-visit destination for wine enthusiasts seeking authentic and unexplored experiences. Jana will showcase the exceptional terroir and exceptional craftsmanship that set Czechia apart in the world of wine.
Mastering the Marketing Art: Captivating Wine Tourists
Chris Torres, a marketing expert with a keen eye for customer engagement, will unveil the secrets of crafting a winning marketing strategy in wine tourism. He will guide attendees through the consumer journey, empowering them to identify and captivate both new and existing customers. Chris will emphasize the importance of creating a seamless and personalized marketing experience that resonates with wine lovers worldwide.
Creating Memorable Experiences: Curating Wine Tourism Journeys
Ilinka Terziyska, a hospitality expert with expertise in wine tourism, will offer a tailored workshop for winery owners and specialized travel agents. She will delve into the art of crafting unforgettable wine tourism experiences, providing practical examples and valuable tips to curate journeys that showcase the best of wine-inspired destinations. Ilinka will equip participants with the knowledge and skills to create experiences that exceed expectations and leave a lasting impression on visitors.
At IWINETC 2024, attendees will gain insights from renowned speakers and industry leaders, discover innovative approaches to wine tourism, and network with fellow professionals from around the globe. Whether you’re seeking to refine your wine knowledge, enhance your marketing strategies, or delve deeper into experientail wine tourism, IWINETC 2024 has something for everyone..
Early bird discounts are available until December 31 2023.
Click here to view attendance options: https://www.iwinetc.com