The International Wine Tourism Conference (IWINETC), the world’s most recognizable brand for wine tourism professionals unveiled the evolution of its brand identity, a modernized and simplified update to its iconic red grape coloured logo and new look and feel for branded communications and experiences. It was announced today.

“IWINETC is one of those unique brands that is instantly recognizable around the wine and culinary tourism world,” said Anthony Swift, IWINETC Director. “In order to stand out in the new digital world, we want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably IWINETC.”

“The 2018 edition and 10th anniversary of IWINETC will be held in Budapest and we are working closely with our premium sponsor, the Hungarian Tourism Agency (Directorate for Gastronomy and Wine Marketing) and local partners Wine a’ More Travel and Premium Incoming Hungary to bring conference delegates the best education, the best business opportunities, the best networking events and show the very best of Hungary as a grape escape destination.¨

The evolved brand identity will be rolled out to all IWINETC communications and conference related matters by the end of August 2017.