We are thrilled to announce Paul Richer, founder of Genesys Digital Transformation, a management consultancy specialising in providing strategic advice on all matters relating to the application of technology to the travel, tourism and hospitality industries as our first confirmed keynote speaker at the 10th edition of the International Wine Tourism Conference, Exhibition and Workshop (IWINETC), which will be held April 10-11 in Budapest in collaboration with Premium Sponsor, The Hungarian Tourism Agency.
Paul will draw on his 20+ year long experience of travel industry strategy and operations to deliver a talk titled: Travel in a Digital World:
Your customer base is evolving. Digital immigrants – those who were born prior to the Internet era – are giving way to the digital natives of Generations Y and Z. They now have the earning power to be an increasing proportion of your future customer base. Digital natives have only ever known communication without borders, instant access to any information that might interest them this particular second in time, building wide but perhaps shallow circles of online friends, making their own news through social media. Yet, in the wine and culinary tourism industry, the majority of our businesses are still run by digital immigrants. How do we need to adapt and change to embrace the digital world? What are the characteristics of digital natives that need to be understood to drive our digital marketing? How can our businesses remain relevant and attractive? In this session you will learn about the future digital marketplace and what your business needs to do to continue to thrive in an increasingly digitally-driven world.
The IWINETC Conference talk programme stretches across two days covering five topical content themes all aimed at inspiring and educating delegates with sessions that tangibly add value to their business life and personal development.
Paul Richer’s session will take place on 10 April 2018
IWINETC is the most important global event for the wine and culinary tourism industry and is expected to attract around 400 delegates from around the world.
To register for IWINETC 2018 visit: https://www.iwinetc.com/2018hungary/iwinetcattendance