Regarded as Australia’s foremost wine tourism expert, Robin Shaw has an extensive wine and tourism industry background that includes cellar door management, sales and marketing, membership management, strategic planning and experience development. She has worked for some of Australia’s leading brands and industry organisations, including Jacob’s Creek, South Australian Tourism Commission and Winemakers’ Federation of Australia, and is a current board member of Wine Industry Suppliers Australia and Adelaide Hills Tourism.
We are delighted to announce that Robin will be one of several keynotes speakers at the upcoming IWINETC 2019. She will be lending her experience and background to an important area of the marketing mix, namely place:
Win my Heart, Win my Wallet
Unlock the power of transformative wine tourism experiences and discover why Gen Y and Z are changing the way we create and market experiences.
Robin consults globally on wine tourism and her sharp industry insights and dynamic presenting style has led to her emergence as a highly regarded international public speaker. She has been the recipient of a prestigious Winston Churchill Fellowship to study global wine tourism innovation, after which she developed a suite of industry resources including ‘The Australian Wine Tourism Toolkit’ and the innovative Wine Tourism Workshop Program which she successfully delivered throughout Australia, South Africa and Chile. In 2018 she successfully developed and delivered the program for Australia’s inaugural Wine Industry Impact Conference and developed content for Wine Australia’s Growing Wine Tourism Program. She also hosts wine tourism study tours for industry professionals to locations around the world that epitomise best practice and service excellence.
The 2019 and 11th edition of the International Wine Tourism Conference will take place in the Basque Country at the Palacio de Congresos Europa, Vitoria-Gasteiz on the 12th and 13th March 2019. It’s the perfect setting to gain knowledge, improve business connections, network and discover Rioja Alavesa and Txakolí wines and the Basque Country as a grape escape destination.