Julie has immersed herself in all things digital for almost 20 years, and is still entranced with how the medium transforms behavior and lives.
As Head of Content at OgilvyOne, Julie provides leadership in the art and science of creating and managing content programmes. She has extensive experience in digital transformation projects, including helping organizations become dynamic publishers and storytellers.
Julie has worked in both New York and London at agencies like Razorfish, Ogilvy Worldwide, and DigitasLBi with brands like Nestle, Coca-Cola, and more. She’s also the founder of Damncheeky Wines, an online wine shop and pop-up bar.
Julie will be delivering a talk with the conference programme titled:
Why Smart Marketers Use Social Media To Maximise Revenue
Social media represents a huge opportunity for wine brands to engage and sell to consumers. But the competition online for attention is fierce. This talk will show you how to plan for and create content as part of a winning retail strategy.
Get the speakers notes for Session 1.2 – Why Smart Marketers Use Social Media To Maximise Revenue>>