After having studied foreign languages applied to business and management, Catherine has started her carrier in Bordeaux, working for the French local government in consulting small and medium business in the development of their export markets.
She spent one year in Zürich (Switzerland) for the same organisation before heading back to Bordeaux and starting working for the Bordeaux Chamber of Commerce and Industry, a public body which tasks are to support the development of firms in all their activities.
In 1998, she was in charge of organizing an international network around wine and in June 1999, launched the Great Wine Capitals Global Network.
She is still in charge of managing the Network as its Executive Director.
In the last years, Catherine has been attached to the International Tourism Department at the Bordeaux Chamber of Commerce, where she developed the “Cruise Bordeaux” concept, a local organisation aiming to promote Bordeaux as a port of call to increase the number of cruise ships calls in Bordeaux.
Ever since the last fifteen years, she has been working with a lot of conviction and energy in the development of wine tourism in the Bordeaux vineyards and in the promotion of Bordeaux destination on key foreign markets.
Catherine is married and has 2 daughters, aged 24 and 27. She loves wine, gastronomy, music and singing.
Catherine will deliver a talk in the conference programme titled:
Great Wine Capitals: International networking to promote local wine tourism (Network & Connect)
The Great Wine Capitals Global Network will be presented by its founder and executive director, Catherine Leparmentier Dayot. The presentation will highlight how the evolution of the organization over the years has led it to be recognized as an international expert in wine tourism globally.
The strategic plan and objectives of the Network will be presented, the programs that have been set up over the years will be described, and a marketing analysis will be explained.
When the presentation of GWCGN will reckon the strength and weakness of such an organization, it will also include some very positive outcomes of the GWCGN on the local wine tourism sector, including a presentation of the annual Best Of Wine Tourism international contest and the impact of the contest on our wine regions in terms of wine tourism development, educational input, staff training and good practices sharing.