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  • 2016 Spain Speakers

    • Judith ‘deCabbit’ Lewis

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    Judith Lewis is the founder of the deCabbit Consultancy specialising in integrated digital marketing consultancy and execution. She is a specialist integrated online marketer with skills in SEO, PPC, and Social Media Marketing as well as other digital marketing techniques. She has been doing SEO since before it had a name and has worked both in-house and agency-side.

    She has judged both UK & EU Search Awards, is a founding everywoman Modern Muse and is the coordinator for London Girl Geek Dinners.  Having both an in-house and agency background, her clients have included Google, Virgin, NSPCC, Zopa, Slendertone, the Guggenheim, SAP, Amadeus, Blue Cross, & ShareThis.

    Judith writes for the SEO Chicks and Mostly About Chocolate as well as the Huffington Post.  She speaks at various conferences around the world and is passionate about teaching and helping businesses large and small (as well as chocolate)

    Judith is one of our keynote speakers and will be delivering a talk in two parts (one part on each day of the conference titled:

    SEO Master Class for the Wine Tourism Industry

    Get the speaker notes for Session 1.1 –  SEO Master Class for the Wine Tourism Industry Part 1 >>

    Get the speaker notes for Session 2.1 – SEO Master Class for the Wine Tourism Industry Part 2 >>

    Judith will also deliver a talk titled:

    SEO vs PR vs Bloggers – Fight!

    With Google suggesting 35% – 40% of the value assigned to a website is based on links, these are increasingly the focus of wine tourism businesses looking to increase their online visibility. Some PR agencies are selling blogger link building as a service but who can you trust now Google is handing out penalties based on bad links? Most valuable links seem to come from wine & travel bloggers but how to you judge who is right for your business? Should you go with a PR for outreach, a specialist SEO agency or do it yourself? In this session you will be taught how to use the tools available to find, assess and reach out to influencers as well as assessing potential bloggers reaching out to you. You will leave this session with clear, practical information on how to execute an outreach campaign.”

    Get the speaker notes for Session 2.6 – SEO vs PR vs Bloggers – Fight!>>