Olivier CHARRIAUD is the Managing Director of COGEVI, Champagne COLLET in Aÿ, near Epernay (France), at the very heart of the recently UNESCO acknowledged landcape. The Company headquarters also include a brand new visitor centre ‘la Cité du Champagne Collet-Cogevi’. Thanks to ESSEC school, and a lot of professional experiences in France and other countries, O. Charriaud has various skills as vision implementer, successful strategic and operational management of business units, team leader, general management, marketing, sales and distribution.
Case Study.The Rise of Champagne Collet
This talk will outline the difficulties and challenges of Champagne Collet with respect to wine tourism. The talk will provide ideas, solutions and strategies for wineries aiming to grow in the wine tourism market.
Get the speaker notes for Session 2.3 – Case Study.The Rise of Champagne Collet>>