My background in tourism is principally academic, with a doctorate in the field and a Masters in Responsible Tourism Managment. My first entrepreneurial endeavour in beer tourism was Crafty Beer Tours, through which I have run trails of Barcelona’s craft beer scene, beer and food pairing events, and beer-related excursions. I am now principally absorbed in brewing and communicating all things craft beer at Edge Brewing, an American-style craft brewery that in 2015 burst onto the European craft beer scene from its base in Poblenou, Barcelona. It’s exciting to be involved in an industry that is both creative and collaborative; to be working with a product that can open up minds and wake up the senses.
Robin will delivering a talk in the conference programme titled:
Welcome to Beer Tourism! Can You Taste The Difference?
What’s driving the strong interest in craft beer and what makes it different from the “normal” stuff? We will also reflect on how and why the province of Barcelona is becoming a destination for the appreciation of good beer. The presentation will be followed by a tasting session featuring locally-crafted beers + time for an exchange of experiences in the beer and wine worlds over the final taster.
Get the speaker notes for Session 2.3 – Welcome to Beer Tourism! Can You Taste The Difference?>>