Zina Sorensen

Zina is the founder and managing director of Bulgaria Wine Tours, a special interest tour operator focusing on incoming wine and food tourism with a touch of cultural, natural and health tourism elements. Bulgaria Wine Tours is the first certified tour operator specializing in wine tourism on the Bulgarian market. With ten years in the hospitality and tourism industry, Zina’s passion for sustainable tourism, wine and alternative types of tourism inspired a 2013 research thesis entitled: Exploring wine tourism in Bulgaria. A pathway to sustainable rural and tourism development? The potential for wine tourism in Bulgaria is promising and expected to grow in the future. The prestigious international wine competition, Concours Mondial de Bruxelles, is set to be held in Plovdiv in 2016 and the same city has been designated the European Capital of Culture in 2019. These key events are expected to have long-term cultural, social and economic impacts and a positive effect on tourism development.

Zina along with colleague Vasil Zlatev will be delivering a talk within the conference programme titled:

Wine Tourism In Bulgaria: Where History Meets The Future

Have you considered Bulgaria as a wine tourism destination? This talk will give a first-hand overview of Bulgaria’s growing wine and wine tourism industry. You will learn about the emergence of the modern boutique wineries that promote wine tourism in the country. The talk will also highlight important factors and supporting conditions that drive the development of Bulgarian wine tourism.

Get the speaker notes for Session 2.2 - Wine Tourism In Bulgaria: Where History Meets The Future>>