Panel Discussion – How to Create Immersive & Memorable Wine Tourism Experiences

This panel discussion led by Robin Shaw will explore how to create immersive and memorable wine tourism experiences that engage and captivate visitors. Panbel experts will share insights on the power of storytelling, personalized tours, and interactive workshops in enhancing guest experiences. The conversation will highlight the role of cultural integration, sustainability, and sensory engagement in creating unique, unforgettable visits. Panelists will discuss strategies for building lasting connections between wineries and visitors, helping to foster loyalty and elevate brand presence. Conference delegates will gain practical knowledge on transforming traditional wine tourism into dynamic, educational, and culturally enriching experiences.