IWINETC has announced 5 keynote speakers for IWINETC 2021 Porto & North Portugal, which will take place on 26 and 27 October 2021 at the 5* The Lodge Wine & Business Hotel.
The conference slogan for 2021 is “Bouncing Back”. Judith Lewis will speak about Post-Pandemic Digital Recovery for the wine and culinary tourism industry. On a similar note Peter Syme will look at the wine tourism industry post covid and what digital change we they need to be aware of. Chris Torres will present market research that asked the questions so many of us in the industry want to know. The insights gained from this research will better inform tour and activity providers on how to market their businesses in 2021/22, including which demographics and product types to focus on. Felicity Carter will show how to stand out in a crowded market and get customer attention at all levels – destination, region, place, providers of wine tourism experiences and Adrian Bridge, awarded wine personality of the year will looking at the biggest investment in Europe in 2020 at €105M – WOW
More expert speakers at IWINETC will be announced in the coming weeks.
Anthony Swift, Event Director, IWINETC, said: “We’re very excited about the programme of inspiring content that will provide attendees with tangible learnings to take back to their own businesses. We can’t wait to share the IWINETC experience direct to a live audience this October under the slogan “Bouncing back”
IWINETC 2021 takes place 26 & 27 October and will incorporate a Welcome reception for all attendees, a day and a half of conference talks, an exhibition area, a B2B Workshop and Fam trips for Agents and Media.