Judit Sulyok is a senior lecturer at the University of Pannonia and leader of the Balaton Tourism Research Centre since 2015. Before joining the higher education, she had been worked in tourism research area at the Hungarian Tourism Ltd. She holds a PhD degree, her research focused on branding of the Lake Balaton. Besides teaching at the University, she is involved in Hungarian and international projects. On behalf of the University, she is a project partner of The Wine Lab international project. She has various publications focusing on tourism.