Fresh perspectives on Wine & Culinary Tourism for 2023 programme
IWINETC has announced the provisional conference programme for the International Wine Tourism Conference, Exhibition & B2B Workshop, which takes place at the Hotel Cuitat Tarragona from 23 to 24 March. Featuring a refreshed format with an impressive line up of 8 keynote speakers with several Industry experts and five targeted tracks, this year’s Conference Programme has been carefully designed to provide cutting-edge insights and tangible take-home learnings.
IWINETC’s first keynote speakers will be General Director of Tourism of the Generalitat de Catalunya, Marta Domènech I Tomàs and will present Catalunya as a grape escape destination and this will be followed by a presentation of the wine and culinary tourism strategy plan 2022 – 2027 given by Experiential Marketing and Research Director at the Catalan Tourist Board, Damià Serrano
Roberta Garibaldi – one of the most forward-thinking wine tourism experts in the world will be discussing how to take wine tourism outside of the winery to the surrounding territory.
Chris Torres will be focusing on the marketing potential of user generated content for the wine and culinary tourism industry and Peter Syme will be answering the question How Artificial Intelligence Will Transform Wine & Culinary Tourism
Regular keynote speaker Judith Lewis renowned digital and media consultant will be packing in hundreds of business takeaways in her two talks: Connecting Your Winery or Travel/Tourism Brand to the Consumer and Optimising Your Business Website for the New Search: Practical Solutions for Small Business in Search.
Day two features keynote culinary tourism specialist David Mora Coordinator of the master’s degree in Gastronomy Tourism, Basque Culinary Center who will looking at Designing Experiential Wine & Culinary Tourism Products that WOW.
Another highlight of the two day event are two wine masterclasses. On day 1 renowned sommelier and journalist, Silvia Culell on behalf of the DO Cava will show us exceptional Cava producers to visit and of course to taste. On day 2 project manager of the National Wine Centre in the Czech Republic, Sarka Nadvornika will be delivering a mastercalss with Wines of South Moravia
Anthony Swift, Event Director, IWINETC, comments: “Our unique market-leading Wine Tourism Conference, each year is the place to be inspired by some of the best expert speakers from within the wine and culinary tourism industry, all under one roof. We’ve gathered an amazing line up of speakers for 2023, to deliver fresh perspectives, interesting solutions and thought-provoking concepts. IWINETC content delivers tangible, take-home value, and inspires delegates to think outside the box and help them create their own incredible wine tourism experiences for their markets. Adding value to the event is an exhbition area, a B2B Wine Tourism Workshop and optional post conference tours to discover some of the diverse landscapes, wines and wineries within the destination”
IWINETC kicks off on 22 March with a guided walking tour of historic Tarragona courtesy of the Tarragona Turisme and the official IWINETC Welcome Reception in the evening at the historic building of the Pontificial Seminary, situated the Tarraconensian Centre courtesy of the Agència Catalana de Turisme