The IWINETC 2 day programme of talks offers cutting edge professional education opportunities for wine and culinary tourism industry professionals at all levels. Take advantage of influential, expert led sessions and enhance your knowledge, grow your business and in your profession and be inspired!
On the routes of Wine, Oil, and Flavours: Experience-driven Tourism at the Heart of the New “Journey Through Italy”.
It was almost fifteen years ago that Carlo Petrini – the founder of the Slow Food movement – issued his call for“good, clean, and fair” food. It was the title of a book, but it… Read More
How digital technology allows the development of new business model, improving the customer experience and engagement in the wine tourism. Vitinera will tell his experience, how the idea becomes a company, which are the steps, the… Read More
In today’s digital era it is never been easier or cheaper for wine tourism operators to increase their bookings using a global distribution strategy combined with simple technology. This presentation will cover digital strategy including… Read More
Covid has driven many people and businesses towards an online-only existence. With many companies forced to produce content, design websites, manage them and market them on their own, how can a small company compete effectively… Read More
A story that traces what is happening in the world, starting from the themes related to food tech, but above all about e-commerce, social food, digital artisans and digital consumer relations. A cross-section of the current… Read More
What do Luxury Travellers Want on a Wine & Food Tasting Tour? Defining the Luxury Traveller of Today
The aim of the talk is to explore the concept of luxury wine tourism experiences and to understand the perceived importance of these specific type of experiences and markets to wine tourism businesses and to… Read More
Follow the evolution of a winery destination marketing collective established in 1980 by founding family wineries of an emerging wine region. Traditional destination marketing tactics and collaboration to drive shoulder season visitation to member wineries… Read More
Wine tourism enables both sales in the cellar and brand visibility-awareness-notoriety in general. As emerged from the Annual Reports by the Italian Observatory on Wine Tourism by the National Association of “Città del Vino” (“Wine… Read More
Many Napa Valley and U.S. wineries have built substantial direct-to-consumer (DTC) businesses. The most successful are founded on strong wine clubs driven by carefully choreographed guest experiences in their tasting rooms. Recently the WISE Academy… Read More