Conference Programme 2020 & Speaker Notes

Welcome to the IWINETC conference talk programme. Missed the live event? Not to worry! We have created a library of battle plans to not only take you through COVID and beyond but also to ensure that you keep up to date with the latest industry trends. Click on each session to view the speaker notes and/or the replay webinars.

  • 3:00 pm - 3:15 pm
  • Session 1.1
  • Network & Connect

Welcome to IWINETC 2020 & Opening Announcements

Together with representatives of the host destination Friuli Venezia Guilia, Anthony will welcome conference delegates and deliver the opening announcments.
  • 3:15 pm - 3:45 pm
  • Session 1.1
  • Grape Escape Destinations

Destination Friuli Venezia Giulia

A tour of the wine & culinary delights of the Friuli Venezia Giulia wine tourism destination from high mountains, gentle hills, rivers & plains to the coast. Prepare to be wowed!
  • 4:00 pm - 4:45 pm
  • Session 1.2
  • Branding & Marketing

How the Digital Transformation is Impacting at all Levels in the Food Industry

A story that traces what is happening in the world, starting from the themes related to food tech, but above all about e-commerce, social food, digital artisans and digital consumer relations. A cross-section of the current… Read More
  • 5:00 pm - 5:45 pm
  • Session 1.3
  • Branding & Marketing

Marketing Wine & Culinary Tourism in the Post-Covid World

Chris Torres provides insights into the future of tours and activities over the next 2-3 years, showing real life stats that prove domestic should be the main focus for tour operators for the next 18-24… Read More
  • 6:00 pm - 6:45 pm
  • Session 1.4
  • Professional Development

Bringing back wine tourism. Post-covid19 restart strategies and opportunities.

This talk session will present the most appropriate strategies to maintain and promote wine tourism as one of the most successful tourism segments within the tourism industry. The session approach will focus on how wine… Read More
  • 3:00 pm - 3:45 pm
  • Session 2.1
  • Research

The Business Advantage of Responsible Tourism

There is a strong business case for Responsible Tourism, cost reduction, market advantage and reputation. Two major consumer trends are converging to move the market in favour of Responsible Tourism businesses. Many consumers are seeking… Read More
  • 4:00 pm - 4:45 pm
  • Session 2.2
  • Branding & Marketing

Protected: Post-Covid Website Optimisation and Digital Marketing in the Wine Tourism Industry

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  • 5:00 pm - 5:45 pm
  • Session 2.3
  • Research

What do Luxury Travellers Want on a Wine & Food Tasting Tour? Defining the Luxury Traveller of Today 

The aim of the talk is to explore the concept of luxury wine tourism experiences and to understand the perceived importance of these specific type of experiences and markets to wine tourism businesses and to… Read More
  • 6:00 pm - 6:30 pm
  • Session 2.4
  • Branding & Marketing

Vitinera, The Experience of Launching a Start up in the Wine Business

How digital technology allows the development of new business model, improving the customer experience and engagement in the wine tourism. Vitinera will tell his experience, how the idea becomes a company, which are the steps, the… Read More
  • 2:15 pm - 2:45 pm
  • Session 3.1
  • Research

Wine tourism innovation during COVID-19

This study reports on findings relating to innovation adopted by 23 wine tourism operators in South Australia during the COVID-19. Findings provide valuable insights into what is called ‘innovation for necessity”. Virtualisation of wine tourism… Read More
  • 3:00 pm - 3:45 pm
  • Session 3.2
  • Research

How to Improve Customers’ Experience for Wine through Technologies

With wine that has become an enticing element for tourism, applications of technology as a mean to improve guests’ experience in wineries have also grown. We will show in what ways technologies can be integrated… Read More
  • 4:00 pm - 4:45 pm
  • Session 3.3
  • Branding & Marketing

Growing Your Wine Tourism Bookings Using OTA’s and Digital Distribution

In today’s digital era it is never been easier or cheaper for wine tourism operators to increase their bookings using a global distribution strategy combined with simple technology. This presentation will cover digital strategy including… Read More
  • 5:00 pm - 5:30 pm
  • Session 3.4
  • Grape Escape Destinations

Wine Tourism Lab

Wine Tourism Lab (WTL) is a brand new tool dedicated at helping innovative wine tourism projects in France. Located in Champagne a year ago, it provides project managers with various services : nesting, coaching, networking,… Read More
  • 5:45 pm - 6:15 pm
  • Session 3.5
  • Grape Escape Destinations

The Lower Austrian Wine Region

Over 28.000 hectares of vineyards, romantic wine cellar lanes, a millenia-old wine culture and an excellent infrastructure: Welcome to Austria’s leading wine region. If you appreciate fine wines,diverse landscapes and high-class culinary experiences then you… Read More
  • 6:15 pm - 6:30 pm
  • Session 3.6
  • Grape Escape Destinations

Closing Plenary Session

Closing announcements. Final words from IWINETC 2020 host destination Friuli Venezia Giulia with Lara Persello, Area Enogastronomia – Strada del Vino e dei Sapori del Friuli Venezia Giulia, Promoturismo FVG BYOB!