He is the current International Liaison Officer at UNWTO Academy World Tourism Organization where he liaises within worldwide travel & tourism universities, governments, and top companies to enhance and expand the deserved importance of the travel, tourism, and hospitality academic education and academic research as well as professional training in travel & tourism.

During his current years of service at UNWTO, he was also the coordinator of the UNWTO Sustainable Tourism Platform. Previously, he also performed in the Affiliate Members Program where he coordinated different UNWTO public-private tourism development networks as the City Tourism Network, Wine and Gastronomy Tourism Network, Shopping Tourism Network or Knowledge Network. In a previous stage, he was the director of several tourism boards and convention bureaus in Spain, managing world-known destinations as Granada, Ibiza, or Castilla-La Mancha.
He also acts as tourism advisor for several governments in Latin-America and Asia, on sustainable tourism planification and tourism segments development, as well as advisor for the Boston Consulting Group in the same topics, building sustainable development projects for Vietnam, Guatemala, México, Qatar, China, USA, and many more.

He is accredited as Ph. D. in Tourism Management, currently teaching at Rey Juan Carlos University and Les Roches Global Hospitality School in the area of tourism management, lecturing in some more international universities year by year. He is also certified by the London School of Economics in International Relations, holding different MA degrees in hospitality management, tourism consulting, meetings industry management, and marketing and communication.