The International Wine Tourism Conference (IWINETC), the leading global forum for wine and...
IWINETC 2026 Reveals Inspiring Wine Tourism Conference Programme
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You are viewing a past version of IWINETC. For information about the upcoming conference.
The 11th Annual International Wine Tourism Conference, Exhibition & Workshop (IWINETC) will be held in Vitoria-Gasteiz, Alava, Basque Country, Spain 12 - 14 March 2019.
IWINETC is the leading global event for the wine and culinary tourism industry, held in grape escape destinations around the world. The 3 day event (2 day conference & 1 day Workshop) delivers thought provoking professional education, an extensive exhibition area to discover wine travel destinations and their wines, a focused business environment for tour operators to meet wine tourism experience providers and a chance to discover the wine tourism highlights of the host destination.
Conference Hightlights
Coming soon...
Conference Talks
Creating Cooperation Between European Wine Tourism Players (Networking)
13/03/2019
11:45 am
Pólika Leontina Szabó
IWINETC Welcome Reception (Networking)
11/03/2019
07:30 pm
Wine Tourism B2B Workshop (B2B Workshop)
14/03/2019
09:00 am
La Magia de Rioja Alavesa: El Antes y el Después de la Oferta Enoturística. (Grape Escape Destinations)
12/03/2019
10:15 am
Mariasun Sáenz de Samaniego
Closing Plenary Session (Grape Escape Destinations)
13/03/2019
04:20 pm
(+1)
Time for Lunch (Networking)
13/03/2019
01:00 pm
Coffee Time (Networking)
13/03/2019
10:30 am
Coffee Time (Networking)
12/03/2019
10:45 am
Time for Lunch (Networking)
12/03/2019
01:15 pm
Destination Basque Country (Grape Escape Destinations)
12/03/2019
09:45 am
Welcome to IWINETC 2019 & Opening Announcements (Networking)
12/03/2019
09:30 am
So You’ve Started a Wine Tour Company – Now what? (Professional Development)
13/03/2019
02:30 pm
Lou Thompson
Standardisation of Tourism in Wineries (Branding & Marketing)
13/03/2019
12:00 pm
Djurdjica Jojic
Policies for Wine Tourism and the Wine Industry in Japan (Research)
12/03/2019
12:30 pm
Toru Kodama
How Advanced Data Analytics Boost Profit for Wine Tours and Resorts (Branding & Marketing)
13/03/2019
03:30 pm
Emilio Zunino (+1)
Development Strategy to become Spain´s Leading Accessible Wine Tourism Destination (Branding & Marketing)
13/03/2019
03:30 pm
Ana Martínez-Bujanda
Nemea: an Emerging Wine Tourism Region? (Research)
13/03/2019
02:30 pm
Laurence Cogan
The 5 Ps of New Zealand Wine Tourism Strategy (Branding & Marketing)
13/03/2019
02:30 pm
Chris Yorke
Tokaj: An Emerging Wine Travel Destination (Grape Escape Destinations)
13/03/2019
12:00 pm
Gergely Somogyi
Discovering Enotourism along the Strada Reale dei Vini Torinesi (Grape Escape Destinations)
13/03/2019
11:00 am
Alessandro Comotto
Success with Sustainable Wine Tourism Practices in South Africa (Research)
13/03/2019
12:15 pm
Andre Morgenthal
AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology (Branding & Marketing)
12/03/2019
12:30 pm
Paul Richer
IWINETC Masterclass: Wines of the Basque Country (Grape Escape Destinations & Networking)
12/03/2019
04:15 pm
Sarah Jane Evans
Old Vine Heritage Tours as a Differentiation in Wine Tourism (Branding & Marketing)
12/03/2019
03:15 pm
Andre Morgenthal
Vender Enoturismo a Través de Canales Digitales: Herramientas para Empresas y Territorios (Branding & Marketing)
12/03/2019
03:15 pm
Alicia Estrada
Gastrodiplomacy: How Food & Wine Tourism can Change Everything (Research)
12/03/2019
11:30 am
Irina Gusinskaya
Training Wine Tourism Professionals: Opportunity for Innovation and Future (Professional Development)
12/03/2019
12:30 pm
Teresa Guilarte
Service Mapping for Wineries and Cellar Doors: Lessons from Australia (Research)
28/03/2019
11:30 am
Enoturismo MICE: Cómo Enfocarnos hacia este Sector (Branding & Marketing)
13/03/2019
09:30 am
Alicia Estrada
Leveraging Facebook, Twitter & Instagram for Wine Tourism (Branding & Marketing)
12/03/2019
11:30 am
Judith Lewis
Win my Heart, Win my Wallet (Branding & Marketing)
12/03/2019
02:30 pm
Robin Shaw
The Importance of Media in Wine Tourism (Branding & Marketing)
13/03/2019
11:00 am
Felicity Carter
Industry leading speakers
Mariasun Sáenz de Samaniego
Ruta del Vino de Rioja Alavesa
Felicity Carter
Meininger’s Wine Business International
Robin Shaw
Wine Tourism Australia
Alicia Estrada
Vinoturismo
Paul Richer
Genesys Digital Transformation
Sarah Jane Evans
Master of Wine
Andre Morgenthal
Certified Heritage Vineyards
Lucio Gomiero
Direttore Generale PromoTurismoFVG
Chris Yorke
New Zealand Winegrowers
Judith Lewis
DeCabbit Consultancy
Toru Kodama
University of Tsukuba
Lou Thompson
Wine Tours Toronto
Ana Martínez-Bujanda
Bodegas Valdemar
Pólika Leontina Szabó
Budaventura Travel
Laurence Cogan
Burgundy School of Business
Teresa Guilarte
Artean Wines, Escuela de Vino
Alessandro Comotto
Strada Reale dei Vini Torinesi
Irina Gusinskaya
TimeforMore.Wine
Gergely Somogyi
Tokaj Today
Djurdjica Jojic
Faculty of Tourism & Hotel Management, Vrnjacka banja, Serbia
Emilio Zunino
Maiora Solutions
Andrea Torassa
Maiora Solutions
Sponsors & supporters
About the conference
IWINETC Masterclass by Sarah Jane Evans Master of Wine
En caso de estar interesado en proponer uno de sus vinos para el Masterclass dirigido por el Master ...
Exhibitors
Discover grape escape destinations and wines from not only hosts in the Basque Country but also from...
Rioja Alavesa Unique Experience Part 2 (Baños de Ebro & Samaniego)
The Rioja Alavesa Unique Experience Part 2 (Baños de Ebro & Samaniego) - a wine tourism destin...
Rioja Alavesa Unique Experience Part 1 (Laguardia & Oyón)
The Rioja Alavesa Unique Experience Part 1 (Laguardia & Oyón) - a wine tourism destination whi...
Registration
FAQs
What's the refund policy?
Conference tickets once purchased are non refundable.
Do...
Exhibitors
Discover grape escape destinations and wines from not only hosts the Basque Country but also from ar...
Wine Tourism Trade Providers
Below is a list of trade providers confirmed to date. Please keep checking back for updates. Buyers ...
Press Trip
The International Wine Tourism Conference and Exhibition (IWINETC), with the support of the Basque G...
Sponsorship
Sponsorship Opportunities at IWINETC - Put your brand and destination front and centre
IWINETC s...
Hosted Agents
Apply to attend as a Hosted Agent at IWINETC to grow your network of reliable and high quality inter...
IWINETC 2019 B2B Workshop Registration
Please complete this form to register as a trade provider (seller) for the B2B Workshop.
B2B Workshop
Extend your IWINETC attendance as a wine tourism experience provider and meet face-to-face with impo...
Speaker Proposal Form
Please ensure you have read the pdf Speaker Guidlines IWINETC 2019 before submitting your speaker pr...
Call for Speakers
IWINETC is one of the key events in the global wine and culinary tourism calendar. The internationa...
Press Accreditation
To receive accreditation, you will first need to register, using your personal details, and then upl...
International Wine Tourism Conference (IWINETC)
Founded in Spain in 2009, the International Wine Tourism Conference (IWINETC) has now accommodated over 2,500 wine & culinary tourism professionals in 45 different countries throughout the world. Though opportunities for international networking, professional development, and world class industry information you will find that our conferences and workshops offer unique ways to discover grape escape destinations around the world. IWINETC is the destination for those involved in wine, gastronomy and tourism. So come along and share your point of view and gain from the experience of others.
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Roberta Garibaldi confirmed as the first headliner for IWINETC 2026!
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