With extensive experience in marketing for international consumer packaged goods companies such as Mars, Unilever and Pillsbury Lou Thompson founded the Thompson Marketing Group specializing in new product launches for clients such as Evian, Nestle and Weston Bakeries. With her love of wine touring she recognized the need for a higher level of service in wine tourism in her hometown. Using her wide-ranging knowledge in marketing, advertising and new product development she teamed up with two partners to launched Wine Tours Toronto. These experiences have given her a unique wine tour operator’s insider perspective on big business marketing versus small business marketing in the digital age and the nuts and bolts involved in setting up and sustaining a wine tour business.
Lou delivered a talk within the IWINETC 2019 conference programme titled: