Paul Richer

Genesys Digital Transformation

Paul is founding partner of Genesys Digital Transformation, the realisation of his vision for a management consultancy offering the highest professional standards to specifically address the requirement for advice and project services relating to technology in the travel, tourism and hospitality industries.

As a result of his consultancy work for many travel, tourism and hospitality organisations, Paul has built an unrivalled depth of experience of digital travel strategies and technologies.

Paul's background is as a consultancy professional. After qualifying with a Masters Degree in Business Administration (MBA) from Cranfield School of Management, he joined Finite Group plc, a blue-chip strategic IT consultancy operating in the automotive, finance and travel industries. Paul rose to the position of Director heading-up Finite's consultancy division, leading some of the consultancy's largest projects for household-name, blue-chip organisations.  He left Finite to found Genesys.

Paul has appeared on television and radio where his expert views on digital travel have been sought. He is regularly quoted in the press and chairs many of the industry's digital and technology related conferences.

Most recently, he has launched a new business, Sygma Global, combining website development and online marketing services into a single package with regular monthly payments in the style of a mobile phone contract.

He is a Fellow of the Institute of Travel & Tourism and a Member of the Chartered Institute of Marketing.

Paul lives in London with his wife and three children. His leisure interests include gliding, flying and restoring classic cars.

Paul delivered a talk titled:

AI, IOT and All That – A Future Perspective on Tomorrow’s Wine Tourism Technology


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